Creative Ads Motivates People to Drink Water
It is well known that water is one of the most essential elements for all organisms, especially human beings. However, even though people realize how important water is for them they do not drink their daily-recommended amount of water. Therefore, organizations form water campaigns to encourage people to drink 8 to 12 glasses per day, which maintains the body’s hydration. Nevertheless, most people believe that water campaigns are uninteresting, which makes them ineffective. Evian and Nestlé are water companies that try to market their products through their ads that motivate people to drink more water so that they live young and healthy. Furthermore, the commercials grab people’s attention by using creative and artistic ideas that send to customers the same message that the water campaigns but in a fast and creative way, which convince people to buy bottled water even though they can consume it for free.
Nestle is one of the world’s largest food companies that also sells mineral water marketed by an inspired advertisement. This Nestle Pure life water TV commercial starts with a picture of the Nestlé bottle of water and the question “Why does your body need 8 glasses a day of Nestle Pure Life”. The background of the advertisement is both blue and white which matches the nestle bottle of water. Although water is colorless, the Nestle Company probably chose blue because it is used almost always to represent the purity of water (Kalyan Meola, 2005). The background includes a large picture of the number 8, which represents the number of glasses of water people should drink daily, and it is illustrated in an artistic way since it is also blue and include reflections on the number’s edges. The question “Why does your body need 8 glasses a day of Nestle Pure Life” is answered by a short video that explains the importance of hydration. The... [continues]
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