Creating a Successful Employee Value Proposition

Creating a Successful Employee Value Proposition
Create a clear, compelling and distinctive description of what a position offers candidates and current employees.

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Employee Value Proposition
What is an Employee Value Proposition (EVP)?
An Employee Value Proposition (EVP) is a clear, compelling, and distinct description of what candidates and employees will experience from their overall work situation within your organization. This “experience” is made up of the type of work the employee will do, the relationship created with a manager, the work environment the employee will be a part of, and the overall characteristics of the organization. A clear and compelling EVP will create a “story” of what it will really be like to work for the organization, to work for a particular manager, and to perform the outlined job roles and responsibilities.

Employee Value Proposition (EVP) Desired Results
A clear, compelling, distinctive Employee Value Proposition will:
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Differentiate you from your “employee competitors” Engage existing employees Cause some candidates to increase their effort to be selected during the hiring process Cause some candidates to self-select out of the selection process Lead to a better “fit” between candidates, the position, and the organization

Your Position EVP

Organization Reputation

Current Position Offerings

Recruitment & Selection Messages

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Employee Value Proposition
Purpose
Create a compelling picture of what a position has to offer candidates in four areas: work, work environment, manager actions, and organization characteristics. The Position EVP must “sell” the position’s strengths, as well as “sell” what a candidate is looking for. In addition, it helps strengthen the message communicated during the hiring process to ensure candidates know what to realistically expect.

Process Steps
Use the Retention Cards® to identify a position’s current Strengths, Average Capabilities, and Weaknesses.