-Rites and Rituals Giving a document "Cray Style", to know what to expect(the standard) Annual picnic called Ducky Days(included duck tug-of-war, duck beer, duck awards, etc) Fountain, hated it, put ducks in it,* brought it to new bldg then blew it up, symbolize new ideas, fresh
-Hero - Seymour Cray(the founder) passion for technological creativity and constant search for new ideas believed more in science