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Craving for Illusory Beauty: Influence and Impact of the Media on Young Women’s Self-Esteem

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Craving for Illusory Beauty: Influence and Impact of the Media on Young Women’s Self-Esteem
Table of Contents

Abstract
Chapter one: Introduction
1.1 Statement of the problem
1.2 Justification of the study
1.3 Research objectives 1.3.1 Broad research objective 1.3.2 Specific research objectives
1.4 Research Questions 1.4.1 Main research question 1.4.2 Specific research questions
1.5 Limitations
1.6 Ethical considerations
1.7 Structure of the paper
Chapter Two: Research Methodology
2.1 Research Design
2.2 Research Method 2.2.1 Primary sources of data 2.2.2 Secondary sources of Data
2.3 Study area and people under the study
Chapter Three: Theoretical Framework
3.1 Theory of representation
3.2 Perspectives on how and why women internalize the beauty standard: 3.2.1 Social comparison theory 3.2.2 Cultivation theory
Chapter Four: Findings and analysis
Section One: Body and Beauty
4.1.1 Conception of beauty
4.1.2 Feminine quality
4.1.3 Extra advantage
4.1.4 First criteria in marriage market 4.1.5 Expected by intimate relationships
Section Two: Media and Beauty standard
4.2.1 Overrepresentation of Indian and western beauty
4.2.2 Models and actresses are idol
4.2.3‘Perfect body’ vs. ‘natural body’
4.2.4 Fashion magazines are the source of beauty knowledge
4.2.5 Beauty practices
Section Three: Beauty and Self-esteem
4.3.1 Confidence or diffidence
4.3.2 Limiting social mobility
4.3.3 Importance on ‘beauty’ instead of ‘brain’
4.3.4 Time consuming practice
4.3.5 Illusory beauty and self obliteration
4.3.6 False competition
Chapter Five: Recommendation and Conclusion
5.1 Recommendation
5.2 Conclusion
Bibliography

Abstract

Today’s society is dominated by celebrities. Celebrity culture, which is a production of media is surrounds us and even invade us. Combine the increasing importance of celebrity with way the beauty standard is portrayed in the media, the



Bibliography: Botta, R. (2000) Television images and adolescent girl’s body image disturbance, Journal of Communication, vol. 49, no 2, pp. 22-41. Blood, S.K. (2005) Body work: The social construction of women’s body image, New York: Routledge Tylor and Francis Group. Cashmore, E. (2005) Celebrity Culture, London: Routledge. Cash, T.F. (2011) Crucial Considerations in the assessment of body image, in T.F. cash and L.Smolak (Eds), Body image: A Handbook of science, practice and prevention, Newyork: Guilford press. Cash, T Harding, S. (1987). Feminism and Methodology. Indiana: Indiana university press. Judith, M.F. (2009) The Role of Self-Expression in Recovery, Eating Disorder recovery today, vol. 7, no. 4, Gurze Books. Jones, D. (2001) Social Comparison and Body Image: Attractiveness Comparisons to Models and Peers Among Adolescent Girls and Boys. Sex Roles, 45, 645-664. Kilbourne, Jean. (2000) Can’t Buy My Love: How Advertizing Changes the Way We Think and Feel, New York: Touchstone. Kapadia, K Lin, L.F; & Kulik, J.A. (2002), Social comparison and women’s body dissatisfaction, Basic and Applied social psychology, vol. 24, no. 2, pp. 115-123. Levine, M Sexton. T. (2006) The Media and Influence on Body Image and Beauty, [Electronic], Available: http://voices.yahoo.com/the-media-influence-body-image-beauty-28406.html?cat=5, [4 Jan, 2013]. Synnitt, A. (1990) ‘Truth and goodness, Mirrors and Masks, part 2: A sociology of Beauty and the Face, British Journal of sociology, p.-55. Striegel- Moor, R; Franko, D. (2004) Body Image issues among girls and women in T.F. Cash and T. Pruzinsky (ed.), Body Image: A Handbook of theory, research, and clinical Practice. New York: Guilford Press. Sarantakos. S. (2005) Social Research. New York: Palgrave Macmillan. Thompson, J. K., & Coovert, M. D. (1999) Body image, social comparison, and eating disturbance: A covariance structure modeling, International Journal of Eating Disorders, vol. 2, no. 6(1), pp. 43-51.

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