# Cpm Analysis

Topics: Management, Advertising, Mobile phone Pages: 3 (902 words) Published: April 15, 2013
Competitive Profile Matrix
The competitors profile matrix identifies firm’s major competitors and its particular strength and weaknesses in relation to a sample firm’s strategic position. Weight:
Assign to each factor a weight that range from 0.0 to 1.0.weight indicates the relative importance of the critical success factors. Rating:
Ratings refer to strengths and weaknesses where 4= major strength, 3= minor strength 2= minor weakness and 1= major weakness. In CPM the rating and total weighted score for rival firms can be compared to the sample firms. This comparative analysis provides important internal strategic information.

Mobile Manufacturing| I-phone| Samsung| Nokia|
Success Factors| Weight| Rate| Weighted Score| Weight| Rate| Weighted Score| Weight| Rate| Weighted Score| Features| 0.25| 4| 1.00| 0.25| 4| 1.00| 0.25| 1| 0.25| Durable| 0.15| 2| 0.30| 0.15| 2| 0.30| 0.15| 4| 0.60| Price| 0.20| 3| 0.60| 0.20| 3| 0.60| 0.20| 4| 0.80| Advertisement| 0.15| 2| 0.30| 0.15| 3| 0.45| 0.15| 3| 0.45| Brand Image| 0.10| 4| 0.40| 0.10| 3| 0.30| 0.10| 3| 0.30| Network Services| 0.05| 1| 0.05| 0.05| 2| 0.10| 0.05| 4| 0.20| Easy to Use| 0.05| 2| 0.10| 0.05| 3| 0.15| 0.05| 4| 0.20| Battery Timing| 0.05| 3| 0.15| 0.05| 2| 0.15| 0.05| 4| 0.20| | | | | | | | | | |

| 1.00| | 2.90| 1.00| | 3.05| 1.00| | 3.00|

Explanation:
Weights are same for all the critical success factors for all the three firms. Rating varies from firm to firm according to their strengths and weakness. Features rating for I-phone are 4 because it is there major strength, features for Samsung is 4 because there is also a major strength, and feature for Nokia is 2 which is minor weakness. Durable rating for I-phone is 2 because it is there minor weakness, durable for Samsung is 2 because it is also there minor weakness and durable for Nokia is 4 because it is there major...