ALTERNATIVE TO SOLUTION
Now I talk about the second alternative solution :
the scenario here is focus on the Arugula restructure to become a unique business entity with Evergreen.
So there are some advantages as challenges .
Starting from the advantages we are focused on :
Centralized system of control ;
Expansion of the Evergreen brand in different zone , in comparision to the previus scenario ; Potential great income and more customers ;
In the opposite side there should be some challenges:
Requires change of mentality for Arugula managers;
Data collections for management knowledge;
Restructure of organizational Hierarchy
Now we move to the multi-attribute chart that give us a brief summary and overview about the alternatives and criterias to better understand the case analysis and its issues.
We have list criteria on one axis and the alternative actions on the other axis.
We assign a weight to each criterion reflecting its relative importance on the final decision.
After taking a review of the analysis ,we rate each alternative on each criterion, using a scale of one to five, with one representing very poor and five representing very good.
Multiply weights assigned to each criterion by the given ratings to each alternative on each issue.
It’s important to underline how the two alternatives reach almost the same result , infact for us there isn’t a unique clear and perfect solution about this case but there have to be some implementantions to the strategy. ------------
Convert Arugula to a “flat” hierarchy structure from its previous structure; Get key information about Arugulas’ stores and sales to implement Evergreen’s “Knowledge Management” ; Determine ideal human resources necessities ( like improve the attention on the customers ); Create a professional and working relationship with past-Arugula managers and employees;...
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