Course Project 1

Topics: Project management, Management, Marketing Pages: 1 (323 words) Published: May 26, 2013
Professor Woodward for my senior project I picked the opening of a coffee shop. As the project manager I plan to keep you inform with all the information needed to open a coffee shop. This will require me to let you know what kind of products will be needed, the location, the types of coffee, the dress code for employees, salary, etc. Leadership can be instrumental in ensuring a successful project because, you get the right mindset, you can ask and answer questions, but most important you have to be motivated in order to get the project done. I will be using the Matrix structures this is a mix between functional and pure projects. Here each project utilizes people from different functional areas. The project manager decides what task is to be done and at what time whereas the functional head determines the people who will work on the project. One main disadvantage here is that a person has two bosses and very often it creates a doubt in the mind of the person as to whose orders have to be followed. One of the basic concepts taught in almost every introductory marketing course is The Four P's: Price, Product, Promotion and Place. "Place" refers generally to distribution, i.e., where your customer evaluates and ultimately receives your product or service. While this may not matter much for people who work virtually, or who run a business that drop-ships from a third party, it's critical for restaurants, retailers, and even many service businesses. Ironically, while "place" is often the most permanent of the four P's, it's also often the most overlooked. Dynamics and performance can be pivotal in producing deliverables and meeting customers’ expectations. If you do not perform well than, and if there is low performance you will most likely end up with no customers. But if you have both dynamics and performance you can have a very successful restaurant.
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