Coupon Essay
Introduction
A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. This coupon is offered by McDonald’s fast food restaurant. The coupon give shoppers one more reason to buy from you. The restaurant’s coupon settings are flexible, it is robust, and it is really easy to use, so customers can save and you can earn – it’s a win-win. Purpose The purpose of coupon promotion tools is for attract customer can use the coupon and visit their store to increase their sales. The customer will take down the coupon through newspaper or magazines to get the cheaper and free product when they purchases. Through using coupon, the restaurant also can promote their product to the larger area. Advantages 1. Increase the number of new customers. A customer may try a product just because they have a coupon for it and like it enough to continue to buy it. 2. Help move a specific product and build brand awareness. A consumer sees the brand name on the coupon even when the coupon is not redeemed. 3. It also can reward current customers. Customers are delighted when they receive the gift of savings from the manufacturer of a product that they buy regularly. Disadvantages 1. All coupons have an expiration date and sometimes we as consumers don’t want the product at the time the coupon is available, but we know that we will need that product in the future and by then the coupon has expired. 2. The coupon is small and on the back of the advertisement and gets lost within the colorful ad.
Contest
Introduction
The sales promotional contest is offer by Marigold. This promotional scheme in which participants compete for prizes by accomplishing something that requires skill. Although no fee is charged for participating in this contest, but the certain number of proof-of-purchase tokens are often required to accompany each entry. The contest offer prize is RM300. Purpose The purpose of the contest sales promotion are increase
A coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. This coupon is offered by McDonald’s fast food restaurant. The coupon give shoppers one more reason to buy from you. The restaurant’s coupon settings are flexible, it is robust, and it is really easy to use, so customers can save and you can earn – it’s a win-win. Purpose The purpose of coupon promotion tools is for attract customer can use the coupon and visit their store to increase their sales. The customer will take down the coupon through newspaper or magazines to get the cheaper and free product when they purchases. Through using coupon, the restaurant also can promote their product to the larger area. Advantages 1. Increase the number of new customers. A customer may try a product just because they have a coupon for it and like it enough to continue to buy it. 2. Help move a specific product and build brand awareness. A consumer sees the brand name on the coupon even when the coupon is not redeemed. 3. It also can reward current customers. Customers are delighted when they receive the gift of savings from the manufacturer of a product that they buy regularly. Disadvantages 1. All coupons have an expiration date and sometimes we as consumers don’t want the product at the time the coupon is available, but we know that we will need that product in the future and by then the coupon has expired. 2. The coupon is small and on the back of the advertisement and gets lost within the colorful ad.
Contest
Introduction
The sales promotional contest is offer by Marigold. This promotional scheme in which participants compete for prizes by accomplishing something that requires skill. Although no fee is charged for participating in this contest, but the certain number of proof-of-purchase tokens are often required to accompany each entry. The contest offer prize is RM300. Purpose The purpose of the contest sales promotion are increase