Country Entry Risk Assessment Paper
Country Entry Risk Assessment
Finland
Jeffrey Amley
Baker College
Bus 401: International Business
Dr. Frank Bucaria
May 03, 2013
Thesis
The information provided in this paper will help us prepare an analysis of the risk issues that might be found in introducing the product into the specific country, utilizing the theories and concepts in the course material. We will be successful in achieving this by discussing the method of product entry. For this Paper I have chosen Finland as the country and the bicycle as the product to enter. I will also be discussing direct export, licensing as well as franchise opportunities. I will also be looking into the culture of the people as well as the demand for the product and companies selling competitive products. I will also break down labor and staffing issues as well. The goal will be to see if this business has the opportunity to be successful in the country of Finland.
The rational for introducing this particular product to the citizens of Finland is the country’s long standing love affair with …show more content…
The above referenced numbers indicate that they import a much higher number of bicycles than I believed. This information would indicate that there is room in the marketplace for bicycles built elsewhere and imported into Finland.
There would be many ways to introduce the product which in this case is a line of bicycles into the country of Finland. In the direct export model we would send individuals into the country to set up direct sales opportunities to companies that already sell bicycles. We could also license the products to be used or sold in any way possible or we could set up franchises where individuals could set up turnkey storefronts and sell our products directly to the
Finland
Jeffrey Amley
Baker College
Bus 401: International Business
Dr. Frank Bucaria
May 03, 2013
Thesis
The information provided in this paper will help us prepare an analysis of the risk issues that might be found in introducing the product into the specific country, utilizing the theories and concepts in the course material. We will be successful in achieving this by discussing the method of product entry. For this Paper I have chosen Finland as the country and the bicycle as the product to enter. I will also be discussing direct export, licensing as well as franchise opportunities. I will also be looking into the culture of the people as well as the demand for the product and companies selling competitive products. I will also break down labor and staffing issues as well. The goal will be to see if this business has the opportunity to be successful in the country of Finland.
The rational for introducing this particular product to the citizens of Finland is the country’s long standing love affair with …show more content…
The above referenced numbers indicate that they import a much higher number of bicycles than I believed. This information would indicate that there is room in the marketplace for bicycles built elsewhere and imported into Finland.
There would be many ways to introduce the product which in this case is a line of bicycles into the country of Finland. In the direct export model we would send individuals into the country to set up direct sales opportunities to companies that already sell bicycles. We could also license the products to be used or sold in any way possible or we could set up franchises where individuals could set up turnkey storefronts and sell our products directly to the