MBA Marketing Strategy Assignment
MASTER OF BUSINESS ADMINISTRATION
INTERNATIONAL PROGRAM
ASSIGNMENT
MARKETING STRATEGY
Full name : NGUYEN HO THIEN DUY
Student ID : 2451950
Class : MBAOUM0912
Subject : MARKETING STRATEGY
Instructor : Ph.D NGUYEN XUAN MINH
Content
INTRODUCTION page 3
CUSTOMER ANALYSIS page 4
COMPETITORS ANALYSIS page 7
POSITIONING ANALYSIS page 8
SEGMENT ATTRACTIVENESS page 9
In this time, the traffic jam in big cities is important problem in Vietnam but the motorbike is main of transportation of people. With over 87 million people in Vietnam and the rating of using motorbike is potential. This market will be one of the most potential market. So that is a reason why all brand name motorbike in the work invest in Vietnam such as : Honda, Yamaha, Suzuki, Kawasaki, SYM, Piagiio... According to Institute Policy Strategy Industrial ( IPSI),to develop and produce motorbike in domestic which it is too big and especially is premium motorbike. Because of transporting by motorbikes is very convenient and popular in big cities in Vietnam as well as the income of people are increasing a lot these recent years, so Vietnam is still an important and attractive market to motorbike manufacturers in the future.
1. INTRODUCTION :
Rinaldo Piaggio was found Piaggio Group and established in 1884 Genoa. Passed over 100 years exiting and developing, that was become one of the most famous group in over the world with product Piaggio Gilera ( small – wheel bike, motorcycle ) and Vespa ( small – wheel bike ), Derby ( small – wheel bike, big – wheel bike ) and Punch ( sma ll – wheel bike ). Beside, Piaggio also manufactured and supplied engine motorbike to motors enterprises in the world from engine 50cc to 1.000cc.
Piaggio Vietnam was part of investing in Asia of Piaggio Group. Established in Vietnam in 2007. Not only Piaggio Vietnam was developed brand of Piaggio in Vietnam, but also in Asia.
INTERNATIONAL PROGRAM
ASSIGNMENT
MARKETING STRATEGY
Full name : NGUYEN HO THIEN DUY
Student ID : 2451950
Class : MBAOUM0912
Subject : MARKETING STRATEGY
Instructor : Ph.D NGUYEN XUAN MINH
Content
INTRODUCTION page 3
CUSTOMER ANALYSIS page 4
COMPETITORS ANALYSIS page 7
POSITIONING ANALYSIS page 8
SEGMENT ATTRACTIVENESS page 9
In this time, the traffic jam in big cities is important problem in Vietnam but the motorbike is main of transportation of people. With over 87 million people in Vietnam and the rating of using motorbike is potential. This market will be one of the most potential market. So that is a reason why all brand name motorbike in the work invest in Vietnam such as : Honda, Yamaha, Suzuki, Kawasaki, SYM, Piagiio... According to Institute Policy Strategy Industrial ( IPSI),to develop and produce motorbike in domestic which it is too big and especially is premium motorbike. Because of transporting by motorbikes is very convenient and popular in big cities in Vietnam as well as the income of people are increasing a lot these recent years, so Vietnam is still an important and attractive market to motorbike manufacturers in the future.
1. INTRODUCTION :
Rinaldo Piaggio was found Piaggio Group and established in 1884 Genoa. Passed over 100 years exiting and developing, that was become one of the most famous group in over the world with product Piaggio Gilera ( small – wheel bike, motorcycle ) and Vespa ( small – wheel bike ), Derby ( small – wheel bike, big – wheel bike ) and Punch ( sma ll – wheel bike ). Beside, Piaggio also manufactured and supplied engine motorbike to motors enterprises in the world from engine 50cc to 1.000cc.
Piaggio Vietnam was part of investing in Asia of Piaggio Group. Established in Vietnam in 2007. Not only Piaggio Vietnam was developed brand of Piaggio in Vietnam, but also in Asia.