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Country Analysis: International Business Strategy

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Country Analysis: International Business Strategy
A Framework to Identify and Evaluate the National Business Environment

Abhinaw Saurabh Akhil Kaushal P Akshay Awasthi



Need to understand the external environment that influences business Components of country analysis framework:
 Strategy – Nation’s implicit and explicit goals & policies  Context – Nation’s resources, “Players” and “Rules”  Performance – Economic, Political, Social





Strategy: Country’s path to achieve its vision Path is defined by:
I. II. III. IV. V. Goals Priorities of Goals Policies Inter-relation of policies Effect and Influence on features of Context





Economic – Improved public welfare, GNP/capita, low unemployment, stable prices, rising consumption Political – National power, Sovereignty, Stability Social – Reduction of income inequality, Improvement in education/health/housing







Policies are targeted towards national goals Policies mostly considered for analysis: Fiscal, Monetary, Trade, Exchange-Rate, Sectoral Policies (Education, Telecom, Agri) Govt. policies are more broad and macro Policy - Centralized/Decentralized decision making Policy Orientation – External / Inward











Contextual components define the national system to allocate country's resources. What are resources ?



a) Human b) Natural c) Physical d) Technological

Game : The way resources are affected by other contextual components. The Players in the Game : Unitary entities with distinct interest and incentives. They transform the system. a) Firms b) Govt Actors c) Non-Govt Organizations

Rules of the Game -reduce uncertainty by establishing a stable structure to human interaction

  

Impacts economic system Defines social fabric Implies about Business environment

a) Formal

- Political : polity , treaties , contracts , fundamental rights - Economic : property rights , tax system , monetary policies
- Change involves legislative and judicial levels

b) Informal

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