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Costco Wholesale Swot Analysis Paper

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Costco Wholesale Swot Analysis Paper
Costco Wholesale in 2012:
Mission, Business Model, and
Strategy
By: Courtney Cloud, Quinnton Anderson, and
Ardis Christopher

Purpose of this case
• To analyze Costco’s business structure and what has made it successful in the industry.

Costco Background
• The first Costco started in 1983 in Seattle.
• Costco was the first low-cost membership chain, based off of
Price Club.
• Jim Sinegal became the co-founder and CEO after being manager under Sol Price at Price Club.
• Once Sam’s Club and BJ’s entered the market, it caused a lot of strife for Costco.

About COSTCO
• As of 2014, it is the second largest retailer in the United States and the third largest in the world and the largest membership warehouse club chain in the United States
•
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