Costa Coffee Supply Chain

Only available on StudyMode
  • Download(s) : 733
  • Published : February 11, 2013
Open Document
Text Preview
Organisation: Costa, UK

Service Operations Concept ( Alton towers)

Service Concept: Costa Coffee is a British multinational coffeehouse company founded in 1971, Leading retailer, roaster and brand of specialty coffee in the world

Service experience:

1, Relaxing store layout & inviting environment.

2,Costa Express (Vending machine): A quick, convenient way to grab a great Costa coffee on the go

3, Free O2 wifi available

4,wide range of products

5, spread in train stations, airports, hospitals, college.

Service operation:
Service Operation: Coffee club membership, 6, We'll give you 5 points for every £1 you spend. Each point is worth 1p and they soon add up.

Gift card

Wondrous drinks of season:

Service outcome:

Service Value: Comfortable couch like chairs& tables with chairs

Publish

Five operations performance objectives

Quality

Speed:

Dependability: Do things on time, keep the delivery promises you home made.

Flexibility: Be able to change what to da, be able tp vary or adapt the operation’s activity to cope with unexpected circumstances or give customers the indivdual treatment.

Cost: Do things chealply, to be productive. Productive goods and service at a cost which enables them to be pride appropriately for the market while still allowing for return to

The five competitive objectives:

Quality being right,

Speed Being fast

Depandability Being on time

Flexibility

Cost: being productive

Quality
Quality management

Quality characteristics: Slack et al
Functionality

Appearance: high brand visibility. Costa coffee’s brand is

Reliability: Costa has a unique blend we call the Mocha Italia, Grind: Every cup of Costa is made from freshly ground beans; ground to the exact consistency to ensuring perfect extraction of flavors & aroma. We use the Ferrari of grinders-the Mazzer–to ensure the “Perfect Cup”...
tracking img