Organisation: Costa, UK
Service Operations Concept ( Alton towers)
Service Concept: Costa Coffee is a British multinational coffeehouse company founded in 1971, Leading retailer, roaster and brand of specialty coffee in the world
1, Relaxing store layout & inviting environment.
2,Costa Express (Vending machine): A quick, convenient way to grab a great Costa coffee on the go
3, Free O2 wifi available
4,wide range of products
5, spread in train stations, airports, hospitals, college.
Service Operation: Coffee club membership, 6, We'll give you 5 points for every £1 you spend. Each point is worth 1p and they soon add up.
Wondrous drinks of season:
Service Value: Comfortable couch like chairs& tables with chairs
Five operations performance objectives
Dependability: Do things on time, keep the delivery promises you home made.
Flexibility: Be able to change what to da, be able tp vary or adapt the operation’s activity to cope with unexpected circumstances or give customers the indivdual treatment.
Cost: Do things chealply, to be productive. Productive goods and service at a cost which enables them to be pride appropriately for the market while still allowing for return to
The five competitive objectives:
Quality being right,
Speed Being fast
Depandability Being on time
Cost: being productive
Quality characteristics: Slack et al
Appearance: high brand visibility. Costa coffee’s brand is
Reliability: Costa has a unique blend we call the Mocha Italia, Grind: Every cup of Costa is made from freshly ground beans; ground to the exact consistency to ensuring perfect extraction of flavors & aroma. We use the Ferrari of grinders-the Mazzer–to ensure the “Perfect Cup”...
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