Business Plan

Only available on StudyMode
  • Download(s) : 30
  • Published : January 7, 2013
Open Document
Text Preview
The Coffee House, Coffee Shop
Nature of our Business (1) business plan
Our new business is a private Limited company. The Coffee House is based in the heart of Birmingham city centre,125 Colmore Row, B3 3SD. Our partnership is governed by the UK Partnership Act 1890. Our Coffee Shop is run by a four partnership organisation and financed by an individual contribution of £50,000 from each partner. With ownership shared by me, Alex Sharukai, Victor Lubitsch, Andrew Barry and Thomas black. Coffee House launches on the 15 January 2012. Coffee house will offer residents and visitors a totally new style of a coffee shop- one offering a uniquely flavourful coffee drink and a comfortable, upscale environment at which to socialize, relax or work. coffee house is located on a market that have amazing demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population. Set up costs

The start-up expenses include:
* Legal expenses for obtaining licenses and permits as well as the accounting services totalling £1,300. * Marketing promotion expenses for the grand opening of the Coffee House in the amount of £3,500 and as well as flyer printing (2,000 flyers at £0.10 per copy) for the total amount of £3,580. * Consultant’s fees of £3,000 paid to ABC Espresso Services <name changed> for the help with setting up the coffee bar. * Insurance (general liability, workers' compensation and property casualty) coverage at a total premium of £2,400. * Pre-paid rent expenses for one month at £1.76 per square feet in the total amount of £4,400. * Premises remodelling in the amount of £10,000.

* Other start-up expenses including stationery (£500) and phone and utility deposits (£2,500). The required start-up assets of £142,320 include:
* Operating capital in the total amount of £67,123, which includes employee’s salaries for the first two months and cash reserves for the first three months of operation (approximately £14,400 per month). * Start-up inventory of £16,027, which includes:

* Coffee beans (12 regular brands and five decaffeinated brands) - £6,000 * Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. - £7,900 * Retail supplies (napkins, coffee bags, cleaning, etc.) - £1,840 * Office supplies - £287

* Equipment including, Espresso machine - £6,000 for the total amount of £59,170 * Total cost:
* Balance:

The products:
Coffee house will offer its customers the best tasting coffee beverages in the area. This will be achieved by using high-quality ingredients and strictly following preparation guidelines. The store layout, menu listings and marketing activities will be focused on maximizing the sales of higher margin espresso drinks. Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar. Coffee House will also offer its clients pastries, small salads and sandwiches. For the gourmet clientele that prefers to prepare its coffee at home, Coffee house will also be selling coffee beans. The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar.

Promotion/ Marketing
Two thousand flyers will be distributed in the adjacent neighbourhood, on the University campus, at the malls and in the selected office buildings in the city centre, within two weeks prior to the opening of Coffee House. Subsequently, free postcards with Coffee House endorsement will be printed to increase the company visibility among the patrons. Employees and service

Coffee House baristas will handle the sales transactions. To speed up the customer service, at least two employees will be servicing clients--while one employee will be preparing the customer's order, the other one will be taking care of the sales transaction. All sales data logged on the computerized point-of-sale terminal will be...
tracking img