Corprate Global Strategy

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Final Year Core Unit

Corporate & Global Strategy

Hemis Code: 5J3060

UNIT HANDBOOK
2011/2012

Tutors:
Maria Allen
Room 901d
0161 247 6527
m.allen@mmu.ac.uk
Carole Forbes
Room 901a
0161 247 3830
c.forbes@mmu.ac.uk
Dr. Panagiotis Kokkalis
Room 808a
0161 247 6641
p.kokkalis@mmu.ac.uk

Rationale

Strategic management has become an integral mechanism for firms operating in the global economy, which is characterised by its high level of integration and cross-national operation. Strategic management issues relate to all aspects of an organisation, including its relationship with the environment and its internal processes. Accordingly, a vast amount of research has been conducted and published in the academic field of strategic management. Yet, far from showing a consensus, this literature is populated by a diversity of approaches, schools of thoughts, and paradigms. Understanding strategic management entails studying traditional and orthodox approaches to achieving and sustaining competitive advantage, as well as evaluating new and innovative ways of organising and strategising in a global environment.

Aims
* To provide insights into the concepts relating to corporate and global strategy in the context of multinational, international and small to medium enterprises * To identify the impact of micro and macro influences on organisational strategising * To understand variables involved in strategic decision-making processes

Unit Learning Outcomes

On completing this unit, you should be able to:

1. Identify the key corporate and global level strategic management concepts. 2. Critique the concepts relating to the corporate and global levels of strategy in relation to a range of multinational and small to medium business enterprises. 3. Abstract from the global environment the key factors driving strategic change. 4. Critically evaluate the strategies of a range of enterprises involved in both manufacturing and service areas of business. 5. Measure the impact of global drivers on the operation and development of multinational enterprises. 6. Think creatively and develop the ability to recognise different strategic theories and practices in organisations.

Assessment

Coursework 40% comprising one element – an individual strategic analysis report assessing learning outcomes 2, 4, 5, 6. (See the brief below)

Examination 60% – assessing learning outcomes 1, 2, 3, and 6

Assessment

BA (HONS) BUSINESS MANAGEMENT
BA (HONS) BUSINESS STUDIES
COMBINED HONOURS

CORPORATE AND GLOBAL STRATEGY
You are required to conduct a strategic analysis of an international company of your choice. You should choose a company in which you have worked; have some knowledge, or one that has a high media profile. If you are in doubt about your choice of company, consult your tutor.

You should use as the focus for your analysis a topic taken from the lecture programme and apply this to your chosen organisation to look at the particular aspects of the strategy within that organisation. However, this should be set in the context of the broader environment in which the organisation operates.

It is important that you relate relevant theoretical frameworks to the empirical information (data) you have gathered in order to analyse, and not merely describe the organisation’s strategy. You should aim to evaluate the viability of the firm’s current strategy and make any recommendations for changes to the strategy that you consider to be appropriate.

This analytical report should be no more than 3,500 words in length, should demonstrate your ability to identify and employ relevant academic concepts, theories and models, and should be fully referenced using the Harvard referencing system (refer to examples in handbook).

Please attend the assignment preparation tutorials (see schedule below) where you will be provided with further information about...
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