Topics: Marketing, Management, Medical device Pages: 7 (2418 words) Published: February 28, 2013
Forum Discussion Activities
Forum Discussion Week 3 – Question #1
Please post your response to ONE of the following questions in the Forum by Wednesday, midnight, of Week 3. Then please post at least three responses to other student’s postings by Saturday, midnight, of Week 3. * You are the Vice President of a US based software company. You have been tasked with exploring the possibility of setting up a software development operation in India. You have heard that the rigid caste systems can affect business operations. Do you think it is possible to use a typical US management style in India or should you adjust to the local Indian managerial style and employment practices? Explain. Forum Discussion Week 3 – Question #2

Businesses create strategies for setting up relationships with other countries based upon the type of product involved and whether their entry is in the product market or the resource market. “Strategy” within this global framework most closely resembles a ‘marketing strategy’ that addresses target markets, segmentation, positioning and allocation of resources. Discuss the various strategies outlined within the text reading and which one or two seem to fit your final project country and product best. Provide a glimpse of your final paper by discussing the product and country you have selected and post and respond to students related to what product you have chosen and whether you are entering in the product or resource markets. Written Assignments

Case Study 2
Write a 2-3 page analysis of the Case Study entitled, “Argentina’s Monetary Crisis”  located in Chapter 10 of the text. Upload the paper to the Assignments Drop Box by Saturday, midnight, of Week 3. Course Project: Market Entry Analysis

You should have by selected your country and product and begun your environmental research. A learning objective this week is to move from environment to strategy. Outlining your country and product choice, begin a thread on the Forum related to entry strategies as outlined in the text. Elicit comments from your classmates on your choices and begin to formulate your strategy. Learning from this milestone can be incorporated into the final paper due Week 5. * You are the Vice President of a pharmaceutical company that makes anti-malarial drugs. You are looking at the possibility of opening up a factory as a JV with the local government in an African country with high levels of malaria. At present, the majority of people in this country cannot afford the high prices of anti-malarial drugs from outside the country, but by building the plant locally, you would not only provide jobs but also your company could supply anti-malarial drugs to the local population at half the current price. In a meeting with a local government official, you are told that the plant can go forward if you pay the official $100,000 in cash. What are your options and what would you do? My options are to pay the $100,000 or not to pay it based on the company policy. Facilitation payments are still permitted by some countries. We would give the $100,000 to the officials in cash, and then we would also try to negotiate a 5 year tax break. And to recover the $100,000 given to officials, we would charge an extra 15 cents per vaccine sold to recoup the $100,000. We would say the fund is just the price of doing business and setting up relationships outside the US. This bribery is similar to what some city inspectors do when they want to give you a hard time. There has been times where if you didn’t have a nice hot cup of coffee with a $100 bill under it that the inspector would fail you just so you would have to pay another $250 for another inspection. The $100,000 that we would pay as a company could negotiate a vast amount of things per the article below. Interestingly, when the FCPA was initially passed in 1977, the facilitating payment exception was found under the definition of foreign official. However, with the 1988 Amendments, a more...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • The Movie Proof Essay
  • Burden of Proof Essay
  • rabbit proof fence (letter) Essay
  • Rabbit Proof Fence Research Paper
  • Rabbit Proof Fence Essay
  • Proof and Non-Proof Based Mathematics Essay
  • Essay on Belonging: Rabbit Proof Fence
  • Rabbit Proof Fence and the Rabbits, Essay

Become a StudyMode Member

Sign Up - It's Free