Corporate Social Responsibility and Sustainable Development in the Paper Industry

Only available on StudyMode
  • Download(s) : 148
  • Published : May 28, 2013
Open Document
Text Preview
2013
Anders G. Hansen
Christoffer Hass
Mátyás Hulik
David Maes
Hayley Sondergaard
Mariann Sajtos
2013
Anders G. Hansen
Christoffer Hass
Mátyás Hulik
David Maes
Hayley Sondergaard
Mariann Sajtos

Corporate Social Responsibility and Sustainable Development in the paper industry

Corporate Social Responsibility and Sustainable Development in the paper industry

Corporate Social Responsibility and Sustainable Development in the paper industry

Name and address of the authors
* Anders Garlev Hansen (PB3)___________________________ Øsdalvej 27, DK-7000 FA
* Christoffer Hass (PB4)___________________________
Lerhusene 14, 5330 Munkebo
* Mátyás Hulik___________________________
Violvej 3/11., 6000 Kolding
* David Maes (PB4)___________________________
Jernbanegade 50, 6000 Kolding
* Hayley Søndergaard (PB4)___________________________ Alpetoppen 21, 6000 Kolding
* Mariann Sajtos (PB4)___________________________
Lasbygade 23, 1th, 6000 Kolding

SubjectElective, Self-study group project
Study programmeBachelor of International Sales and Marketing Management Name of the schoolIBA International Business Academy
Skamlingvejen 32. 6000 Kolding
Date to hand in the project24th May 2013 – 12.00
Project supervisorLars Jespersen
Character count25,266 (including space)

-------------------------------------------------
Table of content

Cover page……………………………………………………………………………………..0 Title page……………………………………………………………………………………….1 Table of content………………………………………………………………………………..2 Abstract………………………………………………………………………………………….3 Methodology……………………………………………………………………………………4 Problem proposal………………………………………………………………………………5 Definition of CSR………………………………………………………………………………6 Defining Sustainable Development…………………………………………………………..7 Difference between CSR and Sustainable Development………………………………….9 Paper industry in general and facts………………………………………………………….11 Paper recycling in Europe…………………………………………………………………….12 The trade of recycled paper…………………………………………………………………..12 The Evolution of Paper industry……………………………………………………………...14 Sustainability and CSR in the paper industry……………………………………………….16 Conclusion: What are the effects and outlook for the future? ……………………………17 Bibliography………………………………………………………………………………........18

-------------------------------------------------
Abstract

We decided to work with a really interesting topic; corporate social responsibility and sustainable development. We found this issue relevant for present companies and it is a pressing matter from the side of the government, media and social activists. We wanted to find the difference and the importance of CSR and SD in aspect of the paper industry. Since e-readers and other tablet based electronic devices have appeared on the market logically paper would have been pushed back, but we found controversial results after the first look. But then we realized that even though the industry shrinks due to recycled paper the consumption grows, which is a really interesting result. We went through extensive number of books, titles including: ‘Sustainable Development; Linking economy, society, and environment’ by Tracey Strange & Anne Bayley and ‘When Principles Pay – Corporate social responsibility and the bottom line’ by Geoffrey Heals. Also we researched and analysed secondary data found on the internet including articles, web-pages, and company press releases.

We came to a conclusion that while corporate social responsibility promotes the right moves in the industry and shows the right face through the media, sustainable development is more important as it can be seen in actions, it is planning forward while increasing responsibility in the whole value chain. The paper industry has to promote that it is green and it is competitive with the electronic devices, but it has to be more and more sustainable to survive.

-------------------------------------------------
Methodology

Our...
tracking img