Sustainable Strategy of P&G

The bibliographical information’s of the article. Peter White (2009). Building a sustainability strategy into the business. Emerald Group Publishing Limited, Vol. 9, 386-394. Synopsis Peter White is the Director of Global Sustainability, Procter & Gamble (P&G), Newcastle, UK. In his article is about building a sustainability strategy into the business. He describes efforts to implement sustainability at P&G, a global consumer goods company with over 300 brands marketed in over 180 countries. In his article, the company are eliminating trade-offs between performance, value and sustainability. P&G was an early adopter of the concept of sustainable development, making a corporate commitment to sustainability and forming a Corporate Sustainable Development Department in 1999. P&G define sustainability as ‘ensuring a better quality of life, now and for generations to come’, taking on the three pillars of environmental protection, social responsibility and economic development. P&G has increasing interest in environmental sustainability that was driven by two main forces. Firstly, increasing public awareness of environmental issues. Secondly, major retailers, P&G customers, were asking for more sustainable products. P&G launched a new sustainability strategy in 2007. They provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. Also they incorporate sustainability into our products, packaging and operations. They are also launched a new corporate sustainability strategy, together with the 5 year sustainability goals, that cover all elements of the company’s operations. The framework of the five corporate strategy is delighting the consumer with sustainable innovations that improve the environmental profile of their products, improve the environmental profile of their own operations, improve lives through our social responsibility programs,