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Corporate Social Responsibility Analysis

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Corporate Social Responsibility Analysis
ORT Proposal
Option 1.
• How has Corporate Social Responsibility(CSR) in businesses/companies helped the Noordwyk community
Option 2.
• Study on how Corporate Social responsibility has uplifted/empowered the Midrand community.
Chosen Option: How effective has Corporate Social Responsibility (CSR) been implemented in the Midrand community.
Possible Hypothesis/Focus Question.
The Midrand town is one that consists of many highly effective corporates in South Africa. It is due to this factor that companies in this area are inevitably taking initiatives to empower the community while also marketing their brand. I believe that these corporates are making a significant difference in the community more than their primary goal of making a profit and
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I am also faced with the physical challenges such as going to do interviews because interviews are time consuming and in the corporate world “time is money”. In terms of logistics I also have a problem as accessibility isn’t easily available because by the times that slots open up during the day I’m mostly still at school, I therefore thought it would be a good idea to rather draft an online survey which will be distributed to the “people who live in Midrand” page on Facebook. (M.Denscombe, 2014)
I understand the business sector in Midrand to be booming in terms of consumer preference and convenience but how exactly are companies in Midrand integrating the use of CSR to be responsible? I started my research I realised that Midrand is not an equal society in terms of lifestyle because you have a variety of people that have different standards of living – this then means that there will be different needs to be catered
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In order to really grasp this concept of corporate social responsibility and ascertain its effectiveness it is imperative to understand the pressure from stakeholders (For the business to practice effective corporate governance and maintain corporate success) that make up a business. The idea of CSR has been prominent among many research agendas (Greenfield 2004; Maignan and Ralston 2002; McWilliams et al. 2006; Pearce and Doh 2005) and became very popular because it is argued that “it is not only the right thing to do, but also leads to doing better (management reviews 2010) and because of this the ideology has shifted from an “ideology” to a reality; this is because research has shown that there is a direct correlation between CSR and financial

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