Purpose of the Report
This report attempts to study the CSR activities and initiatives carried out by software giants Infosys Limited, to understand the motivations behind these initiatives and benefits to Infosys and society. The report was prepared for the purpose of a report writing exercise in Management Communication. A survey by means of a questionnaire was carried out to determine the level of involvement by employees in these activities and to obtain a general idea of the various activities being carried out at Infosys as part of their CSR. A total of 10 employees responded to the survey, and were from among those involved and some who were not involved in CSR activities at Infosys. CSR Activities at Infosys
All surveyed respondents acknowledged the increasing importance of CSR to a company both from the image and goodwill point of view as well as from the responsibility they believed a company had to the society. However a number of the respondents were not aware of the initiatives being carried out by Infosys except for passing mention in mails and newsletters of the company. Inferences drawn
Infosys has set an example for other major corporations to actively participate in CSR activities. Their commitment to society has shone through their setting up of an Infosys Foundation carrying out philanthropic activities in various fields of Health, Social Rehabilitation, Rural development and Learning and Education. Also with Governmental measures to mandate CSR allocations for companies, Infosys Technologies limited shines out as an example of a company which was already committed to society before it being asked of them. In their own words, “ In the soul of Infosys, is ingrained a drive to awaken in the employees, customers, investors and stakeholders a spirit of responsibility - to ourselves, the environment, our civic systems, the governments in the regions where we work and contribute, and to the future of the generations to come. iv
CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES
AT INFOSYS TECHNOLOGIES LTD.
As a corporate citizen with a conscience, Infosys strives to cultivate a sustainable approach to conducting business. In interactions with stakeholders within and beyond the sphere of business, Infosys recognizes that they have a larger responsibility to society and the people who contribute to their business as well as those of the general public who are in need. With this in mind, Infosys was one of the first organizations to actively participate in Corporate Social Responsibility activities across its various delivery centers in India. This report attempts to cover the CSR initiatives that Infosys is involved in, the basis for these activities and level at which they’re carried out. We will also look into the reasons for these activities from the Infosys point of view and the impact on the people who benefit from these activities. Questionnaires responded to by Infosys employees were used to obtain an inside view of these activities and the interpretation listed in the report. In today’s context CSR is gaining in importance for companies not only due to mandatory requirements but also because of the Goodwill factor garnered by the company through such initiatives. Central laws are moving towards prescribing a minimum amount of company earnings which must be set aside towards CSR initiatives, however apart from this CSR activities carried out by a company project a very human side to large corporations which helps brand building and increases the value of the company in society.
What is CSR?
Corporate Social Responsibility (CSR) defined as “the ethical behavior of a company towards the society,” manifests itself in the form of such noble programs initiated by for-profit organizations. CSR has become increasingly prominent in the Indian corporate scenario because organizations have realized that besides growing their businesses it is also vital to build trustworthy and...