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Corporate Social Responsibilities of Maruti Suzuki in Terms of Employment

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Corporate Social Responsibilities of Maruti Suzuki in Terms of Employment
Maruti extends corporate social responsibility initiative to shop floor
Rica Bhattacharyya, ET Bureau Mar 5, 2013, 05.00AM IST
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SY Siddiqui| Maruti Suzuki India| Maruti Suzuki| Gurgaon| graduate engineer trainees| e-parivartan| corporate social responsibility| anti-malaria campaign

(As part of the initiative…)

MUMBAI: Maruti Suzuki India, the country's largest carmaker, is extending some of its corporate social responsibility (CSR) activities to associates on the shop-floor in a bid to make it more inclusive and increase their identification with the company.

So far, these programmes were only for managers and engineers. As part of the initiative called e-parivartan, the company helps employees contribute to various social causes. The initiative is run in partnership with local voluntary organisations.
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The company's CSR department facilitates volunteering activity as a link between employees and the community. "Encouraged by their enthusiasm for social work, we would like to take the employee volunteering programme to the shop floor," says SY Siddiqui, chief operating officer in charge of administration (HR, finance, IT and COSL) at Maruti Suzuki India.

Some of the focus areas for next year include counselling Class 10 and 12 students at local government schools for higher studies and vocational courses, and support to the environment. "This community interaction gives extreme satisfaction to the employees. With such associations, their involvement and liking for the company also goes up," says Siddiqui.

The e-parivartan programme was started about four years ago when a group of young employees, in a communication meeting,
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