corporate communication
INDIVIDUAL ASSIGNMENT
MGT 4235 Corporate Communication
Ms. Rizwanah Souket Ali
Yang Yu
I 12001918
8 BA 1
15th October 2014
Corporate Communication: Mitsubishi Corporation
Background: Main Business Activities
Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance, Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to these Business Groups, MC has also recently established its Business Service Group. Through these business groups and more than 600 subsidiaries and affiliates, MC serves customers around the world in virtually every industry. For over 40 years, Melco Sales Malaysia, now Mitsubishi Electric Sales Malaysia has been providing top-notch marketing and maintenance services for Mitsubishi Electric products in Malaysia. Headquartered in Petaling Jaya, Selangor, Mitsubishi Electric Sales Malaysia has branches in key Malaysian cities, including Penang, Johor Bahru, Melaka, Pahang, Perak and Sarawak. Our widespread presence and network allows us to reach an expansive audience, ensuring the Mitsubishi name is recognized and appreciated by people from all walks of life (MC Official Homepage, 2014).
Mission:
A mission claims and defines what type of business in, and how the company creates value for customers and society. It mentions the direction and focus clearly as well. The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society (Mitsubishi Electric Corporation, ©2014). Meanwhile, all members of the company must follow seven guiding principles. 1. Trust: Establishing relationship among staffs based on honesty and respect. 2. Quality: Providing the best service and products. 3. Technology: Expending and opening up the new
MGT 4235 Corporate Communication
Ms. Rizwanah Souket Ali
Yang Yu
I 12001918
8 BA 1
15th October 2014
Corporate Communication: Mitsubishi Corporation
Background: Main Business Activities
Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance, Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to these Business Groups, MC has also recently established its Business Service Group. Through these business groups and more than 600 subsidiaries and affiliates, MC serves customers around the world in virtually every industry. For over 40 years, Melco Sales Malaysia, now Mitsubishi Electric Sales Malaysia has been providing top-notch marketing and maintenance services for Mitsubishi Electric products in Malaysia. Headquartered in Petaling Jaya, Selangor, Mitsubishi Electric Sales Malaysia has branches in key Malaysian cities, including Penang, Johor Bahru, Melaka, Pahang, Perak and Sarawak. Our widespread presence and network allows us to reach an expansive audience, ensuring the Mitsubishi name is recognized and appreciated by people from all walks of life (MC Official Homepage, 2014).
Mission:
A mission claims and defines what type of business in, and how the company creates value for customers and society. It mentions the direction and focus clearly as well. The Mitsubishi Electric Group will continually improve its technologies and services by applying creativity to all aspects of its business. By doing so, we enhance the quality of life in our society (Mitsubishi Electric Corporation, ©2014). Meanwhile, all members of the company must follow seven guiding principles. 1. Trust: Establishing relationship among staffs based on honesty and respect. 2. Quality: Providing the best service and products. 3. Technology: Expending and opening up the new