Coors Brewing Company and Adolph Coors

7-22-2013 Case assignment Each student will present a written case analysis which should be no more than 5 and no less than 4 double-spaced pages and is due on the date and time indicated in the course schedule (last page of this syllabus). While I focus on the content of your essay for my grading, clarity of presentation and organization is essential for me to follow your ideas. A good starting point is to look at the case discussion questions in Quiz 4. But your answer cannot be a series of answers to questions but must rather be an essay. Some of these questions will guide your case analysis and should be an aid to you in formulating your answer. Therefore, reading the case before the end of the third week so as to deal with these questions should help you do well in the case project. A good approach to the project is to make sure you include all the elements that I look for in my grading of your assignment. The performance will be assessed in the following dimensions: a) Diagnosis – the degree of thoroughness, indicated by the use of all appropriate course materials (neither more nor less than applicable) and adequate citation of evidence (symptoms) from the case. b) Solution – use of course material, realism, and feasibility given the facts and constraints of the case situation. c) Action – sufficiently detailed, clearly outlined steps to be followed to implement the solution. d) Evaluation – clear correspondence between the problem statement and solution(s), and identification of realistic success indicators While evaluating the case think of making recommendations and diagnose points to a senior member of the firm.
) You will find the Case (Adolph Coors in the Brewing Industry) under contect section of D2L.
2) The purpose of the case is to analyze a situation a real company was in at a point in time and provide a diagnosis and recommendation for action. You should see yourself as a