Consumption and Mass Media Worksheet
1. Respond to all questions with academic paragraphs of at least 50 words. State your point of view and explain it thoroughly.
• What is conspicuous consumption? How does conspicuous consumption influence purchasing decisions? Think about a high-priced item that you have bought or would like to buy. To what extent does conspicuous consumption affect your decision? Conspicuous consumption is the feeling of buying unnecessary expensive products and services to show off and impress the wealth of the individual. Conspicuous consumption is a tool used to get people to by name brand items and lavish items to flaunt. Conspicuous consumption influences the purchasing decisions of individuals by creating the idea that high expense items are harder to afford and the majority of people want to buy the high expense items but they cannot afford the item. Once the high expense items are purchased the individual has the power to flaunt the item to others or show off the item to people who do not have the same item or cannot afford the same item. When I purchase an item I do not let conspicuous consumption affect my decision to an extent. I like to purchase items that are not as popular by other individuals, particular women. When I buy clothes I like to have unique clothes that other women would not purchase because of the uniqueness.
• What is conspicuous leisure? Examples of conspicuous leisure are abundant on television. In what ways are leisure activities informed by social and economic class? Provide an example of a popular leisure activity. What assumptions can you make about the participants of the activity? • Conspicuous leisure is the visible leisure with the intent of displaying social status and wealth of the individual. A prime example of conspicuous leisure is the television show “The Housewives of Orange County”. These women showcase the expensive items and lavish lives they live. The majority of the women do not work and they are stay at home wives and a few have their own business and make their own money. One example of a leisure activity is when the women and their families go to the Hamptons for the summer time. These individuals own a home or rent a home to spend the summer in the Hamptons. Many of these families fly to the Hamptons in their own private jet. The leisure activity explained above showcases the social and economic class of these individuals. The individuals that partake in the television show are high class citizens. The participants participating in the activity can afford to have own more than one home and these individuals can afford to spend the entire summer time in the Hamptons. These individuals use a private jet to fly to the Hampton destination. People in the high class society individuals can only afford to fly on a private jet.
• Define the term globalization. What effect does globalization have on popular culture? Provide an example of how American popular culture has influenced other countries, or how the United States has imported popular culture from other countries. Globalization is defined as extending, sharing, and developing of culture, communications, technology, material items, and food to other or all parts of the world. Popular culture has the power to globalize throughout the entire world. Popular culture is shared among many individuals from different parts of the world. Popular culture allows the sharing of objects and ideas. People can share information or images and people can develop their own ideas based on the shared information or images, such as fashion and clothes. Fashion is a major trend that is not only popular here in the U.S. but overseas too. Many fashion companies like Forever 21 are taking popular fashion pieces and trends from overseas, such as Paris and France and designing these trends for the American people. Forever 21 is taking European style and...