consumer research

Sales Analyst Job Description
Position Overview
Reporting to the practice head of Sales Strategy & Optimization practice, the Sales Analyst is responsible for the collection, analysis, and reporting of sales related data in an on-going effort to increase overall sales productivity. He/She must collect sales records and evaluate performance based on sales quotas while taking into consideration current economic conditions. The development and tracking of key performance indictors will be critical to enhance the understanding of the business and to improve decision-making.
The Sales Analyst will create both standardized & custom reports, conduct quantitative solutions & sales analysis, provide support for internal, retailer & consumer promotions, and assess future needs and data integrity. He/She must develop standardized tools, methodologies and business processes aimed at improving operational efficiency.
Responsibilities
 Collect, analyze, evaluate and report data in order to increase sales productivity
 Collect sales records & trends and evaluate performance measured against sales quotas
 Analyze sales and performance records, interpret results of overall sales, recommend promotion or change of personnel in under-productive departments
 Assist management in developing and reviewing the sales budget and rolling sales forecast including sales to budget variance analysis  Analyze line of business operations to determine profitability and to establish a baseline for action and operational changes
 Develop models and reporting structure that identify costs (by function, process, fixed, variable) per unit (store, order, script, other) and identify a baseline for action
 Guide sales people (Key Accounts, Regional Sales, etc.) in entering an accurate forecast in our CRM tool, generate reports for forecast, and collaborate forecasts into weekly-monthly reports
 Align with business analysts, administrators and users of ERP-CRM-reporting tools to