Consumer Decision Making on High Involvement Products(Hatchback Car)”
A project report
On
“Consumer Decision Making on High Involvement Products(Hatchback Car)”
INDEX
Chapter-1 Introduction
Chapter-2 Research Methodology
Chapter-3 Data Analysis & Intrepretation
Chapter-4 Conclusion
Chapter-2 RESEARCH METHODOLOGY
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. It is the conceptual structure within which research is conducted. It constitutes of the blueprint for the collection, measurement and analysis of data.
The research design for this research is descriptive in nature.
SAMPLING DESIGN
A sampling design is a definite plan for obtaining a sample from a given population. Refers to the technique or the procedure the researcher would adopt in selecting items for the sample.
4.2.1 UNIVERSE
All the people who have car.
Universe can be finite or infinite. Universe is the set of objects to be studied in the research. It refers to all the people who are related directly or indirectly to the research problem.
Al the people of world having a car.
4.2.2 POPULATION
All the people who have car in Ludhiana .
4.2.3 SAMPLE
Few people residing in Ludhiana will be selected from the population for this research as a sample. It is a subgroup of the population comprising of elements that are selected for the study. It contains some members of the population. It is a representative of the population so that inferences can be drawn about the larger population with the help of a smaller sample.
4.2.4 SAMPLING UNIT
Any and every individual having car and who is eligible to be a part of the sampling population of this research. It is that one particular unit that is eligible to be a part of the population and has a chance of being included in the
On
“Consumer Decision Making on High Involvement Products(Hatchback Car)”
INDEX
Chapter-1 Introduction
Chapter-2 Research Methodology
Chapter-3 Data Analysis & Intrepretation
Chapter-4 Conclusion
Chapter-2 RESEARCH METHODOLOGY
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. It is the conceptual structure within which research is conducted. It constitutes of the blueprint for the collection, measurement and analysis of data.
The research design for this research is descriptive in nature.
SAMPLING DESIGN
A sampling design is a definite plan for obtaining a sample from a given population. Refers to the technique or the procedure the researcher would adopt in selecting items for the sample.
4.2.1 UNIVERSE
All the people who have car.
Universe can be finite or infinite. Universe is the set of objects to be studied in the research. It refers to all the people who are related directly or indirectly to the research problem.
Al the people of world having a car.
4.2.2 POPULATION
All the people who have car in Ludhiana .
4.2.3 SAMPLE
Few people residing in Ludhiana will be selected from the population for this research as a sample. It is a subgroup of the population comprising of elements that are selected for the study. It contains some members of the population. It is a representative of the population so that inferences can be drawn about the larger population with the help of a smaller sample.
4.2.4 SAMPLING UNIT
Any and every individual having car and who is eligible to be a part of the sampling population of this research. It is that one particular unit that is eligible to be a part of the population and has a chance of being included in the