Consumer Behavior toward Fashion

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  • Topic: Publishing, Universiti Putra Malaysia, Indirect effect
  • Pages : 2 (352 words )
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  • Published : December 30, 2012
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European Journal of Marketing
Emerald Article: Consumer Behaviour towards Fashion Martin Evans

Article information:
To cite this document: Martin Evans, (1989),"Consumer Behaviour towards Fashion", European Journal of Marketing, Vol. 23 Iss: 7 pp. 7 - 16 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000575 Downloaded on: 02-10-2012 Citations: This document has been cited by 23 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 11881 times since 2006. *

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Margaret Bruce, Lucy Daly, (2006),"Buyer behaviour for fast fashion", Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 329 - 344 http://dx.doi.org/10.1108/13612020610679303 Charles Dennis, Bill Merrilees, Chanaka Jayawardhena, Len Tiu Wright, (2009),"E-consumer behaviour", European Journal of Marketing, Vol. 43 Iss: 9 pp. 1121 - 1139 http://dx.doi.org/10.1108/03090560910976393 Xuemei Bian, Luiz Moutinho, (2011),"The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects", European Journal of Marketing, Vol. 45 Iss: 1 pp. 191 - 216 http://dx.doi.org/10.1108/03090561111095658

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