Conagra Fact Sheet: Marketing Innovation And Company Culture
ConAgra
Bellevue University, Spring 2013
Abstract According to their website, ConAgra is a Fortune 500 company with over $18 billion in sales and employing over 36,000 people (ConAgra Fact Sheet, n.d.). Based in Omaha, NE, ConAgra is dedicated to delivering sustainable, profitable growth. The following research will discuss the elements of corporate citizenship, marketing innovation and company culture. We will also discuss how these elements are interrelated, as well as the implications for employees, customers, managers, and society at large. The impressive award-winning portfolio from ConAgra helps to not only drive sales, but to also make a positive impact on their customers, community, and planet. …show more content…
“When employees at ConAgra are asked about their careers they mention family, quality, trust, respect, pride and innovation. ConAgra places a very high value on leadership qualities because they view every employee as a leader” (ConAgra Culture, n.d.). ConAgra also understands the importance of recognizing its talent, which is why it utilizes a formal employee recognition program called the ConAgra Foods Extraordinary Every Day recognition program. This program recognizes employees that are instrumental in positively representing ConAgra’s business goals and also improve people’s lives. This program includes peer recognition, making an environment that encourages positive interactions between internal customers. Since the beginning of the program more than 1300 employees have been awarded over 52,500 awards from their peers. To support this culture ConAgra offers a range of benefits that include tuition reimbursement, on-site fitness facilities, on-site cafeterias, summer hours, and 15 days of paid vacation (ConAgra Culture, n.d.). This positive corporate culture also supports the corporate citizenship goals by promoting positive interactions with both internal and external …show more content…
ConAgra has turned its work place into a winning recipe for a successful culture that breeds leaders of tomorrow.
The culture at ConAgra has implications for management, employees and customers as well. Management must continually encourage, coach, direct and support the employees at ConAgra. It is clear that ConAgra has high standards and that shows in the awards that it has won in the workplace. Management must continue to instill the core values of ConAgra in its employees to continue to be recognized as one of the industry’s best employers.
Employees have already spoken for ConAgra as it has been recognized as a best place to work, as well as one of the best places to intern and develop leadership skills. In an organization such as this, it is apparent that the employees have been empowered to make suggestions and take action should they see a need for improvement. Without the continuous improvements from their employees, ConAgra would stop receiving such prestigious
Bellevue University, Spring 2013
Abstract According to their website, ConAgra is a Fortune 500 company with over $18 billion in sales and employing over 36,000 people (ConAgra Fact Sheet, n.d.). Based in Omaha, NE, ConAgra is dedicated to delivering sustainable, profitable growth. The following research will discuss the elements of corporate citizenship, marketing innovation and company culture. We will also discuss how these elements are interrelated, as well as the implications for employees, customers, managers, and society at large. The impressive award-winning portfolio from ConAgra helps to not only drive sales, but to also make a positive impact on their customers, community, and planet. …show more content…
“When employees at ConAgra are asked about their careers they mention family, quality, trust, respect, pride and innovation. ConAgra places a very high value on leadership qualities because they view every employee as a leader” (ConAgra Culture, n.d.). ConAgra also understands the importance of recognizing its talent, which is why it utilizes a formal employee recognition program called the ConAgra Foods Extraordinary Every Day recognition program. This program recognizes employees that are instrumental in positively representing ConAgra’s business goals and also improve people’s lives. This program includes peer recognition, making an environment that encourages positive interactions between internal customers. Since the beginning of the program more than 1300 employees have been awarded over 52,500 awards from their peers. To support this culture ConAgra offers a range of benefits that include tuition reimbursement, on-site fitness facilities, on-site cafeterias, summer hours, and 15 days of paid vacation (ConAgra Culture, n.d.). This positive corporate culture also supports the corporate citizenship goals by promoting positive interactions with both internal and external …show more content…
ConAgra has turned its work place into a winning recipe for a successful culture that breeds leaders of tomorrow.
The culture at ConAgra has implications for management, employees and customers as well. Management must continually encourage, coach, direct and support the employees at ConAgra. It is clear that ConAgra has high standards and that shows in the awards that it has won in the workplace. Management must continue to instill the core values of ConAgra in its employees to continue to be recognized as one of the industry’s best employers.
Employees have already spoken for ConAgra as it has been recognized as a best place to work, as well as one of the best places to intern and develop leadership skills. In an organization such as this, it is apparent that the employees have been empowered to make suggestions and take action should they see a need for improvement. Without the continuous improvements from their employees, ConAgra would stop receiving such prestigious