Competitoranalysis of Kapeng Barako
Competitor’s Product
Proposed Product
Product Name
Café Amadeo
Miracle M Coffee
Price of the product
P 70 for 250 grams
MAGKANO?
Strengths
Made specifically from coffea robusta. It contains higher caffeine which means it has a higher antioxidant that fights skin aging. It has established a good market
100 % organically roasted from malunggay seeds. It doesn’t contain any caffeine. Some of its health benefits are energy booster, vitamins A and B1, protein, fibre, calcium and zinc. Its use are antibacterial, cures warts, cure fever, use for general water treatment, anti-tumor, treats endocrine disorders and digestive disorders, treats rheumatism, acts as immune-stimulant,
Weaknesses
Contains a high concentration of chlorogenic acid which makes it taste more bitter than the other types of coffee and also with higher caffeine content that when taken too much will cause headache. Undergone metal filter and therefore did not remove diterpenes which increases heart disease risk and increases cholesterol level.
It doesn’t have any reported hazardous effects on human health. But it is new to the market.
Competitor’s Analysis
Product Name
Siete Baracos
Price of the product
P 132 for 250 grams
Strengths
Made from Liberica beans that has a mild and nutty taste and is best as kapeng barako. It has a superior aroma compare to coffea Arabica and robusta. And also has the lowest caffeine. It enhances energy, reduces risk in diabetes, and gives more active metabolism.
Weaknesses
Does not contain Vitamin A, Vitamin C, Calcium and Iron. Since it came from the specie called Liberica, it has a tough harder shell skin which makes it 3rd from ranking as the most used type of coffee bean in the market.
Competitor’s Analysis
Product Name
Café De Lipa
Price of the product
124 for 250 grams
Strengths
Made from Kapeng Barako a variety of coffea Liberica. Has the strongest taste thus good for weight loss. Undergone filter paper that removed diterpenes.
Weaknesses
Because
Proposed Product
Product Name
Café Amadeo
Miracle M Coffee
Price of the product
P 70 for 250 grams
MAGKANO?
Strengths
Made specifically from coffea robusta. It contains higher caffeine which means it has a higher antioxidant that fights skin aging. It has established a good market
100 % organically roasted from malunggay seeds. It doesn’t contain any caffeine. Some of its health benefits are energy booster, vitamins A and B1, protein, fibre, calcium and zinc. Its use are antibacterial, cures warts, cure fever, use for general water treatment, anti-tumor, treats endocrine disorders and digestive disorders, treats rheumatism, acts as immune-stimulant,
Weaknesses
Contains a high concentration of chlorogenic acid which makes it taste more bitter than the other types of coffee and also with higher caffeine content that when taken too much will cause headache. Undergone metal filter and therefore did not remove diterpenes which increases heart disease risk and increases cholesterol level.
It doesn’t have any reported hazardous effects on human health. But it is new to the market.
Competitor’s Analysis
Product Name
Siete Baracos
Price of the product
P 132 for 250 grams
Strengths
Made from Liberica beans that has a mild and nutty taste and is best as kapeng barako. It has a superior aroma compare to coffea Arabica and robusta. And also has the lowest caffeine. It enhances energy, reduces risk in diabetes, and gives more active metabolism.
Weaknesses
Does not contain Vitamin A, Vitamin C, Calcium and Iron. Since it came from the specie called Liberica, it has a tough harder shell skin which makes it 3rd from ranking as the most used type of coffee bean in the market.
Competitor’s Analysis
Product Name
Café De Lipa
Price of the product
124 for 250 grams
Strengths
Made from Kapeng Barako a variety of coffea Liberica. Has the strongest taste thus good for weight loss. Undergone filter paper that removed diterpenes.
Weaknesses
Because