Competitor Analysis: Sheguang Chinese

Competitor analysis Undoubtedly, the downturn of China’s recent economy has curbed demand for haute couture and other high-end industry. Still, over the next three years, China’s luxury market is expected to double to more than $24 billion, taking up around 20% of the global luxury market. Sheguang Hu is a one of the Chinese brands that stands for China’s couture designers and homegrown brands are stepping out on the international stage. There are many other designers with Chinese background – from established talent with international renown, for instance, Grace Chen is showing off their wares in Paris and Milan fashion week in this year, and like Guo Pei - the designer who spent two years hand-making Rihanna's Chinese couture Met ball gown,
And this is also where she wanted to make breakthrough. Based on her experience and learned during her time overseas that foreign luxury clothing brands did not pay much attention to the Chinese market, and their designers did not take time to analyze its needs. "Most Chinese women have a good body even in their 50s but they don't know they are sexy or attractive," Chen says, "When you gain self-confidence you can dress simply but still beautifully. I want Chinese people to realize their own
I'm looking at this in a third way. If you look at designers such as Armani or Yves Saint Laurent, they use Chinese influence in their clothes, but you feel like it's some kind of decoration or exotic embellishment. But domestic Chinese designers, we emphasize carrying on a tradition … it's a big responsibility." The design and concept of Chinese couturier, like Guo Pei, Grace Chen and Sheguang Hu all want to show the Chinese based heritage and culture value to global couture field. “Expanding to the international market is always our goal,” she said. In October, 2015, Chen launched her first ready-to-wear collection this season in Paris; include the line features daywear and cocktail dresses, in order to attract the international