Competitive Strategies of Telecom Companies

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Project report
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A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION AND MASTER OF BUSINESS LAWS For The Course: STRATEGIC MANAGEMENT

SUBMITTED BY: MAYANK KUMAR AGARWAL M.B.A.-MBL SEMESTER 3RD ROLL NO-200

SUBMITTED TO:DR. ARCHI MATHUR FACULTY OF MANAGEMENT

FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR

A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT UNDER THE GUIDANCE: DR. ARCHI MATHUR

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TABLE OF CONTENT
PARTICULARS  ACKNOWLEDGEMENT  EXECUTIVE SUMMARY  OBJECTIVES  RESEARCH METHODOLOGY PAGE NO.

CHAPTER-1-INTRODUCTION ………………………………………….………..…………….……4-7 CHAPTER-2-COMPETETIVE STRATEGIES : AN OVERVIEW……………..……..…… 8-12 CHAPETR-3- BHARTI AIRTEL: AN OVERVIEW…………………………………………...13-15 CHAPETR-4- DATA TABULATION………………………….….…….………..………….……...16-20 CHAPTER-5- ANALYSIS …………………….………………………….………………….…..……….21-40 CHAPTER-6-CONCLUSION …………………………………………………….……….…….…………41 CHAPTER-7-RECOMMANDATIONS …………………………………………..………………...……42  ANNEXURES  Synopsis  Questionnaires  LIMITATIONS  BIBLIOGRAPHY

A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT UNDER THE GUIDANCE: DR. ARCHI MATHUR

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ACKNOWLEDGEMENT
This project work would never have been an achievable task, had I not been under the great shelter of guidance of respected professor Dr. Archi Mathur. Her simplified teaching technique based on examples has helped me gain more understanding of the subject. The very essence of the project work is the linguistic precision which has an impact of conveying more details in least possible words. An ample use of various reference readings has been very frequently made while compiling data for this project. Such rich reading has been made available at hand by the treasure-like well maintained library of the National Law University, Jodhpur. I am very much grateful to the library staff of the university for their unfailing co-operation. I am very much under obligation to mention here, the contributions of my batch mates who have, knowingly or unknowingly, provided me the competitive edge which is the driving force of the whole labour and extra labour put into the project. I would also take an opportunity to thank all the respondents, who have taken pains in answering the questions and filled the place of true representatives for deciding the nature of the problem. Finally, I feel very much gratified to the administration of the National Law University, Jodhpur for providing comfortable environment and rich infrastructure which has always been a facilitating stuff.

--------- MAYANK KUMAR AGRAWAL

A STUDY OF COMPETETIVE STRATEGIES IN TELECOM SECTOR
STRATEGIC MANAGEMENT UNDER THE GUIDANCE: DR. ARCHI MATHUR

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CHAPTER-1

INTRODUCTION

Exactly ten years ago, Jyoti Basu in Calcutta called Sukh Ram in Delhi in what was the first mobile phone call in India. Brick sized cell phones used to cost Rs. 45,000 and each call costed Rs. 16.5/minute. Back then, cell phone was a status symbol. Today, there are over 60 million mobile connections in India (expected to double in number in next 12 months). A local call costs around less than Rs 1/min and a cell phone can be purchased for less than Rs. 2000.

TELECOM SECTOR: A GLOBAL SCENARIO The Indian telecom market has been displaying sustained high growth rates. Riding on expectations of overall high economic growth and consequent rising income levels, it offers an unprecedented opportunity for foreign investment. A combination of factors is driving growth in the telecom market, promising rich returns on investments.   

India is the fourth largest telecom market in Asia after China, Japan and South Korea. The Indian telecom network is the eighth largest in the world and the second largest among emerging economies. The Indian telecom market size of...
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