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COMPETITIVE INTELLIGENCE: THE ROLE OF LINKEDIN

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COMPETITIVE INTELLIGENCE: THE ROLE OF LINKEDIN
THE ROLE OF LINKEDIN IN HELPING PROFESSIONALS IN JOB SWITCHING
Literature Review
The exponential rise of social networking sites has eventually impacted the lives of professionals one way or another. This is the most interesting thing about social networking that within short-span of time, it has become a necessity for every professional to stay connected to others while developing a sense of career enhancement and employability. Although, professionals are provided with several advantages with the rise of social networking but the potential negatives present significant challenges for individuals.
The term social networking can be used to describe ways through which an individual tend to interact with others. In today’s technological era, the term social networking has commonly been associated with online networking. Keeping this fact into consideration, only online social networking has been evaluated regardless of the impact of offline social networking and its impact on individual’s professional life. With exponential growth of social networking, it has been observed that several organizations have been presented with an opportunity to enhance the job satisfaction level of its employees. For instance, Google provided its employees with an opportunity to work from home, rather than waking up early in the morning and coming to office. This significantly impacted the overall professional life of an individual.

(Garibian, 2012)
By digging a bit deeper, it was assessed that professionals tend to invest their time in online social networking primarily to improve them, while maintaining their professional identity in today’s competitive landscape. To maintain their professional identity, professional tends to prefer networks that can help them in career enhancement followed by updates on brand and current affairs.

(Garibian, 2012)
Although, the usage of online social networking is primarily for development in terms of career growth, but the frequent



References: Adams, S. (2012). True story: LinkedIn got me two great jobs. Available from http://www.forbes.com/sites/susanadams/2012/01/19/true-story-linkedin-got-me-two-great-jobs/ Branham, L Bullas, J. (2013). 12 awesome social media facts and statistics for 2013. Available from http://www.jeffbullas.com/2013/09/20/12-awesome-social-media-facts-and-statistics-for-2013/ Garibian, L Moye, J. (2013). Hire Power: how social media is changing the way people search for job. Available from http://www.coca-colacompany.com/stories/hire-power-how-social-media-is-changing-the-way-people-search-for-jobs Rouen, E Silu. (2013). Five reasons why people change jobs today – and how to think them through. Available from https://www.silu.com/articles/576-five-reasons-why-people-change-jobs-today-and-how-to-think-them-through Sverke, M., Hellgren, J., & Näswall, K

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