Preview

Comparison: You Cube Vs. Booub Tube

Good Essays
Open Document
Open Document
838 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Comparison: You Cube Vs. Booub Tube
Bob Garfield, You Tube vs. Boob Tube
According to Garfield, most people create or share video content online because everyone wants to be a movie star and posting home made videos of them self gives them a chance at that. And to give other people a chance to view it. I do agree with it because I think it gives people a chance to feel accepted. Hollywood’s role in video entertainment has changed in that the internet video sites such as you tube are taking over the way people view television. Advertisers are putting their ads on websites to promote their product more often now. “Exploding TV” and “Monkeyvision” are fitting titles for the you tube phenomenon Garfield describes because you tube offers a way to view television without commercials.
…show more content…
Some changes in broadcast television spawned by the rise of internet video entertainment are job cuts and wage drops because without as many advertisers they lose money and have to make changes to remain profitable. More and more advertisers are dropping their spots on TV to go to videos on the web. The practical problems you tube has to solve to attract more advertisers is that when a advertiser wants to promote a product such as cat food, they need to make the advertisement shown with videos that promote it instead of videos that are cruel to cats that make the product look bad. Copyright holders haven’t litigated more frequently against you tube because they run the risk of losing the extra publicity. Advertisers’ risk aversion likely to affect their spending decisions because a advertiser don’t want to post their ads if it’s not going to be posted in a useable way to their product which in turn makes them not spend the money to post their ads. Garfield’s description of you tube success relates to the success of internet community building described by Barry Wellman because you tube brings people together and gives people of like interests to view and …show more content…
This prepares the reader for the narratives that fallow by showing how exciting her e mail relations with Pete were. According to Daum, her online courtship was similar to an epistolary one from long ago because it was a relationship that was free from other people and interruptions. The internet proves a shield from real life dating by not having to deal with the real life hard ships that people face in a relationship in person. I do concur because online dating is easier and makes conversation come more naturally. The differences Daum perceives between PFSlider and Pete according to the writer are that PFSlider was what she knew him as and that’s the name of the person she started liking, as his name Pete, she didn’t know him as that so I made it strange to call him that. The aspects of internet communication that led to the perceived differences are that Daum’s first message was from PFSlider so that’s who she wanted to talk to and that’s who she made an image of in her head, not the name Pete. Daum learns about herself that she isn’t the kind of person to be in a virtual relationship because she needs someone to love her and be intimate with. For what Daum berates herself both during the relationship and after it ends is that she wants to like the physical Pete but can’t because she built up high standards for PFSlider and Pete

You May Also Find These Documents Helpful

  • Satisfactory Essays

    We can all agree that 100% is a lot can't we? Let's think about what the afformentioned attention grabbing statistic could and should mean to businesses looking to market their product or service. this stat shows that the medium of video is a pretty powerful one and signifies the importance of reaching your audience through the magic of film. is it really enough to just have a website for your business these days? A video format is an important way of letting potential clients into your business, helping them get a clear picture of what you are about or how your product works. If created in the right way their impact can be far more powerful than that of any website or still image. Us human folk like things in concise videos, a series of images, and therefore a message conveyed in a slick video is a message that more often than not we literally buy into. With the majority of us owning smartphones and having access to videos from wherever we are in our hands, the potential for your business through video is huge. Your customers have so much at their fingertips and your product or service needs to be right there.…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Television is one of the most dominating forms of communication in the world. In any first-world country, it would be surprising to hear of someone who doesn 't have a TV or have access to a TV. In Australia, people watch up to 6 hours of TV daily (Screen Australia, 2013). With this sort of attention, it 's only natural that businesses would utilise it to advertise their products, and as this and other technologies evolves it makes it far easier to access other markets that would have been unavailable in the past. Advertising, as a medium, is so…

    • 2025 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Netflix vs Tv for Gen Y

    • 804 Words
    • 4 Pages

    In several studies conducted by Proximity groups, Gen Y will watch ads, but only if the service is free. If the service costs, they want the most bang for their buck, and they don’t want ads in the process. This presentation will outline why investors and marketers should concentrate on a streaming service like Netflix rather than prime time TV, and why advertisers should realize that Netflix is decreasing the value of prime time TV ads.…

    • 804 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hum/186 Syllabus

    • 3381 Words
    • 14 Pages

    The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…

    • 3381 Words
    • 14 Pages
    Satisfactory Essays
  • Good Essays

    Unlike TV ads, these branded websites have a lot of opportunity for interacting with the visitors and provide more detailed of their foods. "Online advertising's reach isn’t as broad as that of television, but it’s much deeper,” ( Kaiser) said by Vicky Rideout, vice president and director of Kaiser’s Program. That is was why she thinks the advertising industries need a self-discipline guideline for online marketing. In the research, Kaiser Family Foundation studied the top 77 food brand’s web site which received more than 12.2 million visits from children ages 2 to 11 in 2nd quarter of 2005(Kaiser).There had two new terms used in this analysis which are the major factors in this…

    • 507 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Hum 176 Sylabus

    • 4897 Words
    • 20 Pages

    The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…

    • 4897 Words
    • 20 Pages
    Satisfactory Essays
  • Satisfactory Essays

    In years past, viewers primarily watched Super Bowl ads on their TVs. Now, many people watch from alternative devices, such as their phones or tablets. As a result, they end up sharing these ads online after watching them. In fact, Super Bowl 2015 commercials were shared online 9 million times, which is an increase of 73% from the previous year, a number that was revealed in Unruley’s new white paper “The Science of Sharing 2015.” As a result of these numbers, a wise advertiser will recognize the propensity of their audience to watch online and share online and will design a short, either funny or heartwarming ad that will prompt sharing and tweets.…

    • 416 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Motion Picture Case Study

    • 865 Words
    • 4 Pages

    The movie industry was face with competitive forces that made the industry unattractive. The threat of substitutes was extremely high. This was because the increased levels of high speed Internet made downloading easier and faster, which made pirating movies easier. This increased the threat of substitutes because consumers were no longer buying movies, the consumers started to download movies and television shows free of charge. Because this option was available fewer consumers paid to watch movies, which helped in the decline of the movie industry. The power of the buyer was high and the power of the seller was low. Because substitutes were available the buyer has all the power and choice where to watch their movies. They could choose either to pay or to download movies illegally. These competitive forces that was faced cause a decline in the movie industry. In order to survive, the movie studios made agreements with sites such as CinemaNow and Movielink to sell movie downloads online. Studios such as Warner Brother made agreements with Guba.com and BitTorrent video downloading sites. The success of ITunes showed studios that consumers were willing to pay for legal digital downloads.…

    • 865 Words
    • 4 Pages
    Good Essays
  • Good Essays

    People are mistaken who believe internet video streaming is a fringe market. Watching television programming through subscription services like cable and dish is becoming increasingly expensive while online video streaming is free or becoming cheaper with more content being added daily. Streaming is “the process of providing a steady flow of audio or video data so that an Internet user is able to access it as it is transmitted.”(Daintith, 2004) In time internet video streaming will replace cable, dish, and over the air broadcasts as the main source of televised programming.…

    • 792 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case 8 The Persuaders

    • 318 Words
    • 1 Page

    Today’s consumers, armed with an arsenal of weapons, can choose what they watch and don’t watch. Increasingly, they are choosing not to watch ads. Advertisers are creating new advertising forms that look less like ads and more like short films or shows. A range of new brand messaging platforms—from Webisodes and blogs to viral videos and apps—now blur the line between ads and entertainment. The purpose is to preventing consumers from skipping advertisements, and on the contrary, watch the advertisements for fun.…

    • 318 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Smart Vs Stupid

    • 731 Words
    • 3 Pages

    In just a matter of seconds, most people can memorize the contents from a television advertisement or the Internet. Just after watching an advertisement for a few seconds, a child can probably recite half of the whole script. Media has a way of getting to our minds within a few seconds of a glance. With its never-ending reach to billions of people, it is really necessary for social media to be beneficial for the population. Nicholas Carr’s “Is Google Making Us Stupid” and Johnson’s “Watching TV Makes You Smarter” focus on how media have changed the way in which we learn and grow as individuals in today’s world. They express how television and Google can have an impact on an individual to such an extent which was previously unimaginable. Although both of these writers have a different perspective about the usefulness of social media, but they both agree that media has a large impact on the lives of people.…

    • 731 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The birth and growth of the media age has paved the way for numerous outlets for advertising. Millions of people reading magazines, watching TV, listening to the radio and surfing the web are constantly bombarded with ads for different products or services. Although the creation of media has given us great power and knowledge, we see its consequences in our personal lives and in society as a whole. Advertising has negatively affected society through its use of false claims and manipulation, influencing the next generation of consumers.…

    • 628 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hum/176 Syllabus

    • 4088 Words
    • 17 Pages

    The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.…

    • 4088 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Technology Argument

    • 593 Words
    • 3 Pages

    A few decades ago color television was introduced to the American population and it became the coolest piece of equipment to own. As it stands today television is still the leading contender of influential material in mass media. T.V. streams live shows and shows made up from people’s imagination. All the famous people are on T.V. and everything they do, good or bad, is captured and showed. Younger generations want to be like these people on television; whether it is reasons such as an escape from reality or a way to fit in. They learn so much from television and it can ultimately shape one’s whole persona.…

    • 593 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Prosumption

    • 2377 Words
    • 10 Pages

    Bloom (2006) derived the definition of prosumer into ‘a blurring of roles of producer and consumer’ and believes it now describes people who have professional knowledge but are producing amateur content which is especially prevalent with the introduction of Web 2.0, Youtube, Facebook and Twitter. Previously Web 1.0 was provider generated content but we have quickly moved on. (Collins 2010) Youtube’s ‘broadcast yourself’ has created a community based on collaborate sharing around these centres of prosumption. Youtube has created a ‘mass adoption of digital technologies and (created) the rise of Web 2.0 applications’. These prosumers are creating discussions, blogging, sharing opinions and spreading information to be enjoyed by all.…

    • 2377 Words
    • 10 Pages
    Best Essays