Bruce young’s model of face recognition starts with structural encoding, where the face is seen and the features are analysed. The model then splits up into separate compartments one for familiar faces and the other for unfamiliar faces. [AO1] The first of these compartments is the name generation system, which consists of eight separate processes. The first stage being the structural encoding where the face perceived is converted in neural impulses for the brain to interpret. [AO1] Followed by Face Recognition Units (FRU’s) where the brain contains stored structural descriptions of familiar faces, followed by the Person Identity Nodes (PINs) where stored information …show more content…
you can’t retrieve the person’s name without knowing personal information about them, however they do believe that you don’t necessarily go through all the stages and can stop at any if the information isn’t sufficient. [AO1]
This compartment of the Bruce-young model can explain everyday face recognition problems very well, such as our failure to recognise a familiar face by giving a reasonable explanation of that there is sufficient-stimulation of an FRU for the face to be recognised. [AO2] It goes onto explain the reason why we mis-identify one person for another is because the person being identifies is sufficiently similar to the familiar person and therefore activates an FRU inappropriately. [AO2]
Not being able to place a person is effectively explained by the relevant FRU not being activated enough due to the stimulation not being sufficient enough to activate the cognitive system or the PINs and so the information cannot be retrieved. [AO2]And finally it also successfully explains why we are sometimes not able to remember names, which is because of a problem occurring between the PINs and the name generation. …show more content…
These are able to occur without knowing the person (unfamiliar faces). [AO1] It is believed that after the structural encoding the information is passed to the facial expression analysis where the individual’s expression and speech is analysed e.g. their lip movement. Expression analysis helps us to recognise the angry person in a crowd, etc. [AO1] Like facial-speech analysis and directed visual processing, this relates more to the recognition of unfamiliar faces. After this it is passed to a node that notes other important information e.g. scars. All of these nodes for familiar and unfamiliar are linked to the Cognitive System. [AO1] The model has also been criticised as being descriptive rather than explanatory. It does not for example; explain how expression analysis is initiated, or how we are able to label certain emotions as “happy “or “sad”.