Comparative Market Analysis of Samsung Electronics

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FINAL REPORT

ON

COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS

SAMSUNG INDIA ELECTRONICS PVT LTD.

REPORT

ON

COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS

VIS- A- VIS ITS COMPETITORS

A report submitted in partial fulfillment of the requirements of MBA Program of
Jaipuria Institute of Management

TABLE OF CONTENTS
Acknowledgement…………………………………………………………………………4 1. Abstract ……………………………………………………….................. ………5 2. Introduction ………………………………………………………………………..6 a. Overview of the Consumer durable sector………………………………..7-8 b. Company profile……………………………………………………………..9-10 c. Laying the foundation to become a world class company……………11-12 d. Comparative analysis ……………………………………………… ……13-15 e. Consumer perception………………………………………………………..16 4. Objective of Research…………………………………………………………….17-18 a. Research Methodology…………………………………………………..........19 b. Sources of data collection………………………………………………………20 5. Analysis of Dealers Questionnaire on CTV…………………………………….21-27 6. Analysis of Dealers Questionnaire on AC………………………………………28-33 7. Findings from the Consumer Questionnaire……………………………………34-41 8. Analysis of sales Data of Samsung……………………………………………..42-46 9. Findings of the Report………………………………………………….............47-48 10. References ………………………………………………………………………50

11. Proposed Questionnaire………………………………………………………..51-62

12. Conclusion………………………………………………………………………….63

ABSTRACT

“All human actions have one of these seven causes: chance, nature, compulsion, habit, reason, passion and desire”. As a human being the major cause to take over this project was reason. The reason is to accomplish my task, aim, and motive of enhancing my knowledge and to know more about the consumer durable industry. Consumer durables have become inseparable in this era of modernization and thus influence even the common men’s life. This is one of the fastest growing industry with an growth of about 8% every year. Invention and the launch of new technology is the most important tool of this industry. To maintain the quality of products provided to the customers the companies dealing in the consumer durable products has to undergo extensive study and research work. This project work is a small attempt to understand the dealer, retailer as well as the consumer behavior in regards to the colour television & Air conditioners and to find out the position of Samsung among its competitors. This SIP project is being conducted on Consumer durables i.e. CTV & Air conditioner for (Samsung India Electronics private limited), I am focusing on Comparative Market and consumer behavior study of consumer durables of Samsung vis-à-vis its competitors i.e. Sony, LG, Videocon, Haier, Bluestar. In CTV & A.C segment. For this the Survey was conducted with a set of questionnaire containing the questions which helped in obtaining the desired information from the dealers & retailers. In the next segment of study the consumers has be targeted with a set of questionnaire for the desired information. Till date around 100 dealers And Retailers were approached in the Chandigarh and its neighboring districts i.e. SAS nagar mohali, zirakpur in Patiala and Panchkulla in hariyana state. The information was obtained through questionnaire as well as by the interview method. The copy of questionnaire is being attached with this report. The method of personnel interview was also adopted for those who were unwilling to give any information in writing. At present around 50 of such interviews have been conducted keeping in mind the requirements of the survey being conducted. This report also includes the analysis of...
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