Industry Analysis

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IV. Industry Analysis

A. Porter’s Five Forces Model

Potential Development of Substitute Products

Bargaining Power of Consumers
Rivalry among Competing Firms
Bargaining Power of Suppliers


Potential Entry of New Competitors

High Rivalry among Competing Firms. For most industries, firms, organizations and institutions like DYCI, the intensity of competition is the most important factor which determines market attractiveness.

Here in Bulacan, there had been a growing number of competitor schools, namely ABE, Baliuag University(BU), Centro Escolar University(CEU), College of Mary Immaculate(CMI), College of St. Laurence(CSL), Colegio de San Pascual Baylon, Fernandez College of Arts and Technology, Meycauayan College(MC), St. Mary’s College of Meycauayan(SMCM), Polytechnic University of the Philippines(PUP) and University of Regina Carmeli(URC), which offers the same or higher quality programs connected with its College of Accountancy. Most of this schools have advantage with regards to its technology, facilities, competent professors and especially its number of board passers. These factors affects the decision of individuals in their choice of school and course. These factors also intensifies competition, since with a wide variety of good choices, the customer can easily go from one school to another.

Added with this mentioned schools, are schools outside Bulacan, which can be considered as nicher, challenger, and mostly leaders. Including the Big four universities: University of the Philippines, University of Sto. Tomas, Ateneo de Manila and dela Salle University.

High Potential Entry of New Competitors. According to Porter, an industry is attractive for a player if its entry barriers are high deterring the entrance of new competitor.

Our group rate DYCI College of Accountancy as an industry or institution having high potential entry of new competitors, since it has low...
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