Company Profile

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  • Topic: Metro Manila, Makati City, Taguig City
  • Pages : 7 (1526 words )
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  • Published : February 24, 2013
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Introduction

BAYO is example of a specialty store that now competing to other leading specialty store. We aim to meet the following objectives upon conducting this study: To Identify the retail format of BAYO and its competitors, To study and understand the company’s retail format, To identify the advantages and disadvantages of BAYO with its competitors, To identify the strength and the weaknesses of BAYO and aTo help improve the service provided by BAYO to its customers.

 Brief history of the company BAYO started out as a made-to-measure dress shop in Makati. The need to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO. “BAYO,” an ilonggo term which means, “dress” in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, classic image. BAYO caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel. BAYO is a testament of what the Filipino can do in today's competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand's origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes.

Company profile

People behind the company: Lyn Agustin and Corcor Bitong, the owner of BAYO. What the company does: BAYO, a ready-to-wear clothing company that now has a total of 53 branches – 18 franchised and 40 company-owned – within Metro Manila and Bacolod City.

When the company started: Agustin and Bitong started their business in 1992 and started franchising in 2001.

How the company grew: Agustin and Bitong started out a simple made-to-measure dress shop in Makati City. But when their demand and clientele grew, the sisters, together with their husbands, established Lyncor Inc., a manufacturing firm and began market their women’s clothing designs in earnest.

BAYO philosophy

BAYO has always taken pride in our continuous effort to provide the Filipino people with the following: • Quality Merchandise.
• Quality Service.
• Reasonable Prices.
• Comfortable and world class shopping experience.
• Fair labor
BAYO started out as a made-to-measure dress shop in Makati. The need to expand grew bigger when BAYO launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support BAYO.

“BAYO,” an ilonggo term which means, “dress” in English was chosen by the owners of the company since they are from Bacolod. BAYO reflects a clean, classic image. BAYO caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel.

BAYO is a testament of what the Filipino can do in today's competitive environment. BAYO is proud of what it has achieved as a Filipino retailer and it expresses its full pride in being Filipino. This is what set the brand apart, its devotion to staying true to its roots as a Filipino brand. It has no pretensions on what the brand image is all about and rather keeps in tune with the brand's origin, which is still Filipino. BAYO revolves around who the Filipina truly is in all her different facets and how she evolves with time but still maintaining her distinct cultural attributes.

BAYO's strength lies in its ability and skill to create classic and stylish apparel and keeping in tune with what its market demands. Its focus is centered on its products, making them of good quality...
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