Company Profile

Only available on StudyMode
  • Download(s) : 390
  • Published : January 27, 2013
Open Document
Text Preview
The Walt Disney Company
-Company Profile-

The Walt Disney Company is a worldwide entertainment company, whose hero (the well-known Mickey Mouse who enchanted every child’s life) is even more famous than the company itself.

Public Profile

First of all, we have to locate the company: its headquarter is in California, more exactly at 500 South Buena Vista Street, Burbank, CA 91521. It was created in December 1919 by Walt Disney and Ubbe Iwwerks under the name of Iwwerks-Disney Commercial Artists, which was contracted only a year later by Milton Feld to produce twelve cartoons, which he calls Newman's Laugh-O-grams. The company has evolved spectacularly ever since. Nowadays the Walt Disney Company is a public company that employs more than 100.000 people, whose sales surpass 30.000 $ every year, with a constant grow of turnover of 2,5 and 3 percent for the last two years.

For 75 years, The Walt Disney Company has made its name preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s, to today's major corporation, The Walt Disney Company continues to pursue the goal of providing quality entertainment and a world of magic for the entire family. The Walt Disney Company has always remained faithful to its commitment of producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling.

Corporate Responsibility

Their main idea about corporate responsibility is summarized by the following phrase, extracted from the Standards of Business Conduct for The Walt Disney Company: “At The Walt Disney Company, we alone are responsible for upholding our excellence and our integrity. This means acting responsibly in all our professional relationships, in a manner consistent with the high standards we set for our business conduct."

Operating sectors:

They have operations in four business...
tracking img