Columbia Mba Essays
Essays
1) What are your career goals? How will an MBA help you achieve these goals? Why are you applying to Columbia Business School?
My Career Goal My plans for the next ten years are to establish and manage a public relations and advertising company. I want to especially concentrate on sports marketing and entertainment management. Korea has rapidly grown in the past few decades in the manufacturing industry, but is still in its infancy in fields of services. I decided to start a communications company because I saw great potential and a large niche market in the sports and entertainment industry. But before challenging this field, I made thorough plans which includes a degree from a business school specializing in this field. I had made plans to start a PR & AD company in my freshman year of college. I had concentrated on mass communications classes in college as my minor, then had worked in the intelligence field for three years in the army, and I have spent the last three years in public relations at Daewoo. My job scope includes media relations, event coordinating, sponsorships, and corporate advertising. Although I still have much to learn, I think my studies in college, and my experience in the Army and Daewoo has enabled me to understand on a large scale what public relations and advertisement is. My brother who has a master's degree in advertisement from Syracuse University currently works for Korea's largest advertisement company, Cheil Communications. It was he who first recommended that I get an MBA. He suggested that since he had a master's degree in advertisement, I should focus on managerial and entrepreneurial skills. We plan to establish Kimbell Communications (tentative name) together as soon as I finish my studies.
How an MBA will Help As I will be promoted to assistant manager in January 1999, I believe that right now is the best time for me to make a change in my career by getting an MBA.
1) What are your career goals? How will an MBA help you achieve these goals? Why are you applying to Columbia Business School?
My Career Goal My plans for the next ten years are to establish and manage a public relations and advertising company. I want to especially concentrate on sports marketing and entertainment management. Korea has rapidly grown in the past few decades in the manufacturing industry, but is still in its infancy in fields of services. I decided to start a communications company because I saw great potential and a large niche market in the sports and entertainment industry. But before challenging this field, I made thorough plans which includes a degree from a business school specializing in this field. I had made plans to start a PR & AD company in my freshman year of college. I had concentrated on mass communications classes in college as my minor, then had worked in the intelligence field for three years in the army, and I have spent the last three years in public relations at Daewoo. My job scope includes media relations, event coordinating, sponsorships, and corporate advertising. Although I still have much to learn, I think my studies in college, and my experience in the Army and Daewoo has enabled me to understand on a large scale what public relations and advertisement is. My brother who has a master's degree in advertisement from Syracuse University currently works for Korea's largest advertisement company, Cheil Communications. It was he who first recommended that I get an MBA. He suggested that since he had a master's degree in advertisement, I should focus on managerial and entrepreneurial skills. We plan to establish Kimbell Communications (tentative name) together as soon as I finish my studies.
How an MBA will Help As I will be promoted to assistant manager in January 1999, I believe that right now is the best time for me to make a change in my career by getting an MBA.