As we know that in physical world, there are no colors. Colors are only light waves of different wavelengths that reflected from the objects. Our human eyes have the ability to distinguish among hundreds of such bands of wavelengths as they are received by the sensory cells (cones) of the retina. Therefore seeing colors is our own perception and it is a subjective experience. In other words, perception of colors is affected by factors such as personality, mood, emotion, age and gender, as well as our social and cultural background. That is why different individual perceive color in a different way.
Color psychology is a field of study devoted to analyzing the effect of color on human behavior and feeling. Study of the psychology of color is complicated by the different symbolic meanings of colors in different culture. For example, in western culture bride wears white to signify pure and innocent; whereas in the eastern culture, for example China, brides wear red for it represents happiness and fortunate.
Johann Wolfgang Goethe was one of the first people to connect color and psychology, with his book "Theory of Colours". In 1947, Max Luscher took Goethe's theories one step further and actually created a color test for the use of psychiatrists, psychologists, physicians, and others involved with the "conscious and unconscious characteristics and motivations of others". Despite the ease with which Luscher's test can be administered, it is a very "deep" psychological test that can reveal a multitude of things about one's personality.