At age twenty one Dinnigan launched her first label, “Palladium” consisting of outfits with a recognizable street style, which quickly became popular among department stores across Australia. After a short while the demands of her work became too much for, Dinnigan who decided to leave the ABC costume department to look for something more sought-after. After a serious knee injury restricting Dinnigan to stay within her home and rest, she began making evening wear and lingerie for her friends and family. With beautifully hand sewn silks and fine soft laces, it was not long before these creations became the inspiration Dinnigan needed to re launch her career within the fashion industry. By 1990 Dinnigan was a fully fledges designer and owner of her label, “Collette Dinnigan” and holder of a workforce slowly inching its way to what would quickly consist of 80 people. Her uniquely bohemian inspired garments were sought after by Barneys New York Neiman Marcus, Harvey Nichols, and Joyce in Hong Kong. Not only is Dinnigan to date the only Australian based designer to personally own a boutique in London, but she is also the only Australian based designer to be invited to the Chambre Syndicate in Paris to display her range. Target markets
All women aging from 16 to 60.
Dinnigan’s garments are designed specifically to flatter the body by accentuating the positive assets of the female figure and follow the lines of the body which has become an asset to Dinnigan’s garments. Dinnigan’s designs are made specifically to fulfill one purpose above all others, to meet the needs of her customer, and at the same time not forgetting their budget. “The customer is the most valuable thing at the end of it all”.
Dinnigan manages to reach her target market by means of regular magazine spreads of her latest collections within popular magazines such as Vogue and Vogue bride, her frequently updated website to keep the public informed, celebrity movie premiers, interviews, and runway shows launching fresh new designs. The economy of those within Dinnigan’s niche market, determines the oncoming success of each of her new designs. The change in customer demand contributes to each success, and also influences the collections to come. As customers become earth friendly oriented, Dinnigan like all fashion designers needs to be able to cater to this in order to meet the demands of her target market. The variation of opinions and attitudes influences each decision within the fashion design. The relationships between countries can affect exports, imports and production rates which all affect Dinnigan’s overall success. Children from newborns to four year olds with her recent Enfant range (image shown on the right hand side). Dinnigan’s recent children’s wear range “Enfant”, was inspired by a desire to create bohemian style clothing for her daughter, as she felt limited by the variety within children’s wear stores. The philosophy behind Dinnigan’s enfant is to produce beautiful pieces that are wearable, versatile and child friendly, and affordable. Dinnigan works on mass production, to reduce costs, whilst still using quality fabrics .Due to quantity of production she is able to decrease costs to suit the average wage, providing good quality and affordability for consumers. She achieves her beautiful end...