Betsey's successful because she is truly one of a kind. A few words to describe Betsey signature designs are crazy, funky, wild, different, original, colorful and energetic.
Betsey burst on to the style scene in 1969 when she first opened a boutique called “Betsey Bunky Nini” in the New York Upper East Side, which features fun clothes for any season. In 1970 Betsey took control of a fashion label “Alley Cat.” In her first year, her 1t collection for “Alley Cat: did $5 million in volume. Next in 1972, Betsey became the youngest designer to win the Coty American Fashion Critics award. “Finally, In 1978, Betsey Johnson decided to strike out on her own, and launched the Betsey Johnson label. She was commercially successful since its first year and she was able to open a stand alone boutique in Soho. Other Betsey Johnson boutiques followed.”
In 1999 the CFDA created the “Timeless Talent Award” just for Betsey Johnson. The award was “a recognition of her ability to change with the times and her continued success in the fashion business for over 3 decades.” In 2002 Betsey was inducted into the Fashion Walk of Fame.
Even celebrities cant get enough of Betsey Johnson’s over the top creations! a long list of celebrities that wear Johnson’s designs would include; Katy Perry, Rihanna, Lauren Conrad, Miley Cyrus, Nicki Minja, and Carrie Underwood, Paris Hilton, etc.. and thats just to name a FEW.
In 2003 Betsey expanded her line to “handbags and lingerie and then continued on to footwear, belts, eyewear, watches, costume jewelry,...