Colgate Case Study

Topics: Colgate-Palmolive, Toothpaste, Management Pages: 10 (3196 words) Published: July 21, 2008
Organizational Development (OD) is a developing discipline that draws on knowledge and methods from the behavioral sciences. The goal of OD is to enhance organizational effectiveness through planned systemic change. These cases study provide students with the discipline's defining conceptual frameworks and the technologies used in x organizational development. Greater emphasis is on understanding the relationship between the OD practitioner's (like Colgate-Palmolive and Marks & Spencer) role and key players in the clients system as the OD cycle unfolds. Students would experience the practitioner's "mind set" as they are challenged to frame organizational issues and identify how to enter and intervene in dynamic organizational settings.

These cases study also highlight the importance of understanding OD theories with having management to development of the setting approach to long range efforts and programs aimed at improving an organization ability to survive by constantly changing its problem-solving and renewal process. On the other word, OD can be described as a planned approach to improving the overall multidimensional performance, development, and effectiveness of human organizations. Collectively, it involves the effective integration of leadership and management. It also involves the applied techniques of organization development. All of these components are critical success factors in the results-oriented organization.

Case Study – 1: Colgate-Palmolive Company
1.0Introduction of Colgate-Palmolive’s Organization Development (OD) Colgate-Palmolive (CP) Company engages in the manufacture and marketing of consumer products worldwide. The company operates through two segments, Oral, Personal, and Home Care; and Pet Nutrition. Oral, Personal, and Home Care segment provides oral care products, which include toothpaste, toothbrushes, mouth rinses, dental floss, and pharmaceutical products; personal care products that consist of shower gels, shampoos, conditioners, deodorants, and antiperspirants, as well as liquid hand soaps; and home care products, including dishwashing liquids, household cleaners, oil soaps, and fabric conditioners. Pet Nutrition segment provides pet nutrition products for dogs and cats. The company offers its products to the retail and wholesale customers, distributors, veterinarians, and specialty pet retailers in North America, Latin America, Europe, Asia, and Africa. It offers its products primarily under the trademarks Colgate, Palmolive, Kolynos, Sorriso, Elmex, Mennen, Protex, Softsoap, Irish Spring, Ajax, Axion, Soupline, Suavitel, Hill’s Science Diet, and Hill’s Prescription Diet. Colgate-Palmolive was founded in 1806 and is headquartered in New York City at Dutch Street by William Colgate who had started a starch, soap and candle business during the time.

In the 1840s the firm began selling individual bars in standard weights. In 1857, William Colgate pass away and the company is reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1872, Colgate introduced Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, aromatic toothpaste sold in jars. In 1908 they initiated selling toothpaste in tubes. Upon the merger in 1928 of Colgate and the Palmolive-Peet Company, a major soap producer, the foundations for the modern Colgate-Palmolive Company were laid. In 1938, the last of the Colgate family to hold the position of president relinquished it to E.H. Little, a director and senior marketing manager. He was to lead the company for 23 years. During the time, primary emphasis was placed on the development of CP’s international business. By 1961, CP was conducting business in one form to another in 85 countries.

E.H. Little’s successor, George Lesch had prior to taking responsibility for European operations. During his years as CEO (1960 – 1971), he adopted much the same philosophy and policies of his predecessors. He was...
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