International Marketing Plan: Vietnamese Steel Industry
2012
Nelson Hudspeth, Ed Lapine, Thai Phi, Nevan Phillips
Ton Dong A
4/1/2012
2012
Nelson Hudspeth, Ed Lapine, Thai Phi, Nevan Phillips
Ton Dong A
4/1/2012
International Marketing Plan -Vietnamese Steel Industry
International Marketing Plan -Vietnamese Steel Industry
Executive Summary “Quality – Prestige – Sustainable Growth” is the motto of Ton Dong A. In order to assess the viability of expanding Tong-Dong A’s expansion into the United States market this analysis covers the Environmental, Industrial, Customer and Competitive oriented aspects of the Cold Rolled Steel market in the United States. Environmentally, the United States is an attractive option because of its embrace of capitalism and free trade. It is a world leader in developing technology through research and development. The US is the largest and most powerful economy in the world. The necessity for infrastructure improvements has caused the demand for steel to rise in the US. The US and Vietnam concluded a Trade and Investment Framework Agreement (TIFA) in 2007. The US does the majority of its trading with countries with which it has trade agreements.
The Rolled Steel Shape Manufacturing Industry in the United States is one that is comprised of establishments primarily engaged in rolling or drawing shapes from purchased steel, such as plate, sheet, strip, rod, and bar. There are currently approximately 120 companies in the Rolled Steel Shape Manufacturing industry in the United States. Rolled Steel Shape Manufacturing is a mature industry in the US, with the major companies holding approximately 61% of the industry market share.
The customer base covers a myriad of products used by numerous industries, dominated, but nit limited to, aircraft manufacturing, building and highway construction, and technology. These customers are currently trending towards lower priced alternatives to domestic rolled steel manufacturers, such as lightweight plastics and lower-cost imports. The
Nelson Hudspeth, Ed Lapine, Thai Phi, Nevan Phillips
Ton Dong A
4/1/2012
2012
Nelson Hudspeth, Ed Lapine, Thai Phi, Nevan Phillips
Ton Dong A
4/1/2012
International Marketing Plan -Vietnamese Steel Industry
International Marketing Plan -Vietnamese Steel Industry
Executive Summary “Quality – Prestige – Sustainable Growth” is the motto of Ton Dong A. In order to assess the viability of expanding Tong-Dong A’s expansion into the United States market this analysis covers the Environmental, Industrial, Customer and Competitive oriented aspects of the Cold Rolled Steel market in the United States. Environmentally, the United States is an attractive option because of its embrace of capitalism and free trade. It is a world leader in developing technology through research and development. The US is the largest and most powerful economy in the world. The necessity for infrastructure improvements has caused the demand for steel to rise in the US. The US and Vietnam concluded a Trade and Investment Framework Agreement (TIFA) in 2007. The US does the majority of its trading with countries with which it has trade agreements.
The Rolled Steel Shape Manufacturing Industry in the United States is one that is comprised of establishments primarily engaged in rolling or drawing shapes from purchased steel, such as plate, sheet, strip, rod, and bar. There are currently approximately 120 companies in the Rolled Steel Shape Manufacturing industry in the United States. Rolled Steel Shape Manufacturing is a mature industry in the US, with the major companies holding approximately 61% of the industry market share.
The customer base covers a myriad of products used by numerous industries, dominated, but nit limited to, aircraft manufacturing, building and highway construction, and technology. These customers are currently trending towards lower priced alternatives to domestic rolled steel manufacturers, such as lightweight plastics and lower-cost imports. The
Cited: * Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Sheet Metal Workers, on the Internet at http://www.bls.gov/ooh/construction-and-extraction/sheet-metal-workers.htm