Cohesion Case Study for the Broadway Cafe

Topics: Marketing, Customer service, Customer relationship management Pages: 13 (5074 words) Published: October 26, 2010
Cohesion Case Study for the Broadway Cafe|
|
|
CIS 500: Information Systems for Decision Making|
Strayer UniversityDr. James K. Murkira|
Pamela L. Williams|
[Pick the date]|
|

Table of Contents
Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 10 Part 4: Customer Relationship Management (CRM)......................................... 12 Part 5: Systems Development Life Cycle (SDLC)................................................... 15 Conclusions ................................................................................................................... 17 Bibliography................................................................................................................. 18 Part 1................................................................................................................. 18 Part 2................................................................................................................. 18 Part 3................................................................................................................. 18, 19 Part 4................................................................................................................. 19 Part 5................................................................................................................. 20

Abstract
I inherited The Broadway Café coffee shop from my grandfather which is located in downtown Greenville. It was first opened in 1952. Coffee shop specialized in different coffees, teas, homemade soups, sandwiches, salads and full service bakery. For many years it was a hotspot, but for last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and everything was manual including ordering and employee payroll. He had terrific memory and he knew his all customers. All recipes for homemade soups and baked goods were in his memory. Business’s only marketing was word-of-mouth. To bring café  into 21 century we  needs new technology like computers for sale, customer database, website for online presence, providing wireless hotspot, customer relationship management for marketing and sale strategies to gain a competitive advantage. We need to install cash register, computer server with wireless access to meet customers’ expectations. Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and loyal customer base; however, in a business landscape where new competitors are arriving on the scene rapidly, the café also has much to benefit from upgrading its business practices with information systems. Knowledge management, customer relationship management, and business intelligence systems will help preserve the knowledge of older employees for future business operations, bring in a new generation of customers, and guide management in making the best strategic decisions in future operations. By merging the café’s unique, classical offerings with Information Age innovations, the business will not only benefit from information technology, but also actively contribute to the World Wide Web’s online community.

Part 1: Porter’s Five-Force Analysis
The Broadway Café is the only coffee shop in neighborhood. Employees have heard a rumor that Starbucks might be opening a store in the area. Right now we have competitive advantage, because we are only café which is specialized in coffee products. The situation will change when Starbuck will open a new...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Cohesion Case Broadway Cafe Essay
  • Broadway Cafe Cohesion Case System Essay
  • Broadway Cafe Essay
  • Case Study File Cafe Essay
  • Levendary Cafe Case study Essay
  • Coffee and Broadway Cafe Essay
  • Cohesion Case Study Competitive Advantage Essay
  • Cohesion Case Essay

Become a StudyMode Member

Sign Up - It's Free