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Cog Rehab Business
Introduction of Cognitive Rehabilitation Services
Client: Curtis Bolander
Group 6: Alex Fischer, Mackenzie Berry, Zachary Richardson, Shuheng Yang

BUAD444- Entrepreneurship and Small Business Management
Spring 2013
4/29/2013

Introduction We are group 6, consisting of Shuheng Yang, Mackenzie Berry, Alex Fisher, and Zachary Richardson. Our client company is Mid-Atlantic Behavioral Health, LLC, currently owned by the husband and wife team of Curtis and Traci Bolander. Their current need is in determining whether or not they should include cognitive rehabilitation services in their new facility that they will be moving into within the next 6 months to a year. We conducted extensive research in all areas of the issues at hand and have come to a final suggestion for Mr. Bolander and the future of Mid-Atlantic Behavioral Health, all of which will be presented in this paper.

Project Scope

The project scope we used to determine the course of our research was evaluated in a joint effort by our group, Mr. Bolander, and our SBTC advisor. We concluded that their current primary need is in determining whether or not they should include cognitive rehabilitation services in their new facility. The sub points to our project scope are in determining whether or not there is a market for these services, the associated costs and reimbursement from insurance companies, organizing an implementation plan and timeline, and the trends effecting the industry of cognitive rehabilitation and the market itself. Mr. Bolander specifically requested general information on cognitive rehabilitation, as such we included a section on the history of it.

Background Information

Mid-Atlantic Behavioral Health LLC was established in 2007 by Curtis Borlander, it is a private company that provides treatment for various mental health issues. The company has several business partners includes its employee doctors. Mrs. Bolander also works within the company as a



Cited: ACRM. (2012). Cognitive rehabilitation task force. Retrieved from http://www.acrm.org/brain- injury/cognitive-rehab-task-force APA Blue Cross Blue Shield Association. (2010). Healthcare trends in america 2010: Improving access to health coverage. Retrieved from http://www.bcbs.com/employers/healthcare- trends-report/Chart-1-1.html Bolander, C Brain Injury association of Delaware (2013). About Us and What We Do, retrieved from http://biaofde.org/About-Us/ “Brain Injury Rehabilitation” Bancroft N.p., n d. Web 12 Mar. 2013 <http://www.bancroft.org/brain-injury/>. "Cognitive Rehabilitation." Cognitive Rehabilitation. Alimed, 2013. Web. 20 Apr. 2013. <http://www.alimed.com/alimed/speech-products/cognitive-rehabilitation/?page=2>. “Drucker Brain Injury Center – Inpatient Program.” MossRehab N.p., n d. Web 12 Mar. 2013. <http://www.mossrehab.com/Brain-Injuries/drucker-brain-injury-center-a- inpatient-program.html>. Harris, J.E. & Sunderland, A. (1981). A brief survey of the management of memory disorders in rehabilitation units in Britain. International Rehabilitation Medicine, 3, 206–209.) History and systems of cognitive rehabilitation Journal of the International Neuropsychological Society (1997), 3, 487–496. Copyright © 1997 INS. Published by Cambridge University Press. Printed in the USA. “Magee Rehabilitation – Brain Injury.” Magee Rehabilitation – Brain Injury. N.p., n d. Web 11 Mar. 2013 <http://www.mageerehab.org/brain-injury-rehab.php>. ReMed N.p., n d. Web 11. Mar. 2013 <http://www.remed.com/index.php?option=com_content&task=view&id=49&Itemid=1 22>. Salazar AM, Warden DL, Schwab K, et al. Cognitive Rehabilitation for Traumatic Brain Injury: A Randomized Trial. JAMA. 2000;283(23):3075-3081. doi:10.1001/jama.283.23.3075. SCR. (2013). The society for cognitive rehabilitation. Retrieved from http://www.societyforcognitiverehab.org/ “Severe Traumatic Brain Injury” . CDC. N.p. n d. Web 28 Mar. 2013 <http://www.cdc.gov/traumaticbraininjury/severe.html>. Sohlberg, M. M., & Mateer, C. A. (2001). Cognitive rehabilitation: An integrative neuropsychological approach. (pp. 4-22). New York: The Guilford Press.

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