Coffee and Starbucks

Only available on StudyMode
  • Download(s) : 133
  • Published : October 17, 2012
Open Document
Text Preview
Starbucks Organization Analysis Project
BUS 551 – Seminar in Organization Theory & Behavior

Abstract
This project tells that the history of Starbucks what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. To move in 1980s and 1990s, their Company did well, and Seattle became coffee-crazy, and beyond Seattle to go through rest of the United State, then the entire world. In 2000s, Starbucks became a public traded company. Starbucks trended to international that has more than 15,000 locations in over 40 countries. Starbucks never stopping on selling coffee, they initiated several other product and brand extensions. For instance, to distributed whole bean and sold coffee to supermarket. Nowadays, Starbucks is the leader in the coffer industry, and it is almost monopoly the while coffee marketing. Starbucks is like fashion and culture in the society, and it is good place to gather. In our project, they are seven topics what are vision, mission, strategies, and goals; structure including its use of teams; External environment; management of change; culture and ethical values and practices; management of training and workforce diversity and leadership styles. We are going to explain how successful Starbucks it is because it is almost prefect without any improvements.

Key word: Mission, principle, strategy, organizational structure, change management, leadership.

Mission and Principles
For each organization, having a purpose is very important. The mission statement helps organization and business set a correct direction to develop. It also could help the decisions making and guide the actions of members in organization and business. The mission statement always changing as time goes by. Starbucks has changed the mission statement because of recession and increased competition a few years ago. The old mission statement of Starbucks is “To establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow.” Now, Starbucks has changed their mission statement to "To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a time." To emphasize their mission statement, Starbucks created the principles of how we live that every day, it includes six parts: (Starbucks, 2012) 1) “Our Coffee--It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. 2) Our Partners--We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. 3) Our Customers--When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. 4) Our Stores--When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. 5) Our Neighborhood--Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new...
tracking img