Coca Cola's Water

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August 23, 2012

Coca-Cola’s Water Neutrality

What was the public issue facing The Coca-Cola Company in this case? What stake-holders were concerned, and how did their expectations differ from the company’s performance?

A Public issue is sometimes called social issues. An issue that is a mutual concern to an organization and one or more of its stakeholders is a Public issue. In this case the public issue facing The Coca-Cola Company was its corporate impact on water quality, availability, and access around the world.

The stakeholders concerned were World Wildlife Fund, the Nature Conservancy, the World Business Council for Sustainable Development, UNESCO, CARE, various academic experts, and the surrounding villagers. Stakeholder views differed from that of Coca-Cola. Stakeholders saw the company misuse local water supplies while returning high levels of pesticides back into the environment. Coca-Cola saw the use of the water supplies as a cost of doing business with the company.

If you applied the strategic radar screens model to this case, which of the eight environments would be most significant, and why?

The most significant strategic radar screens applied in this case are the Geophysical and Social environment. Due to the dangerous levels of pesticide residues and the bottling plants using too much water that deprived locals of water is modeled as the Geophysical environment. This case also is applied as a social environment by The Coca-Cola Company not studying the social environment. The company’s bottling plants used too much water which deprived locals from irrigation and drinking water.

Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case?

All of the life cycle processes can be identified in this case. Coca-Cola was able to identify the issue of impacting the environment of the local community. TCCC was able to analyze the issue after it was brought to...
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