Coca-Coal

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  • Topic: Coca-Cola, The Coca-Cola Company, Coca-Cola people
  • Pages : 1 (354 words )
  • Download(s) : 15
  • Published : April 9, 2013
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In 1886, John Pemberton who was an Atlanta pharmacist came up with a caramel-colored liquid and then he carried it over to Jacob’s Pharmacy. Once at the pharmacy the mixture was combined with carbonated water. Later on they put the mixture to the test by letting the customers at the pharmacy try it out and it was a success. They then started to sell the new concoction for only five cents a glass. The new refreshing drink was named Coca-Cola, the name was given by Frank Robison, who happened to be Pemberton’s book keeper. From 1888-1891 Asa Griggs Candler from Atlanta, Georgia secured the rights to Coca-Cola for about $2,300 and he then later became the company’s first president. By 1895, Asa G. Candler had build plants throughout the country in cities like Los Angeles, Dallas, and Chicago. In 1894, Joseph Bidenharm was the first person to put Coca-Cola in a bottle and he sent the idea to Candler, but it did not have much success. Five years later Benjamin F. Thomas and Joseph B. Whitehead secured the rights to bottle and sell Coca-Cola for only a dollar. Later on in 1923, Robert Woodruff became Coca-Cola’s president after his father Ernest Woodruff, who had purchased the company, had passed away. Robert Woodruff then spent about 60 years globalizing Coca-Cola. Then after 70 years of success, Coca-Cola decided to incorporate new flavors: Fanta, Sprite, TAB and Fresca. In 1960, Coca-Cola bought the Minute Maid Company adding juices to the company. A few years later in the 1980’s Roberto C. Golzueta became the chairman of the Board of Directors and the CEO of the company. He organized numerous US bottling operations into Coca-Cola Enterprises Inc. and he also introduced diet coke. In 1990 new beverages were introduced to the company and by 1997, Coca-Cola would sell 1 billion servings of its products every day. Now days, Coca-Cola has more than 500 brands and is committed to paying attention to what people want to drink and how they want to drink...
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