The 4p Applied by Coca-Cola Company

Topics: Coca-Cola, The Coca-Cola Company, Coca-Cola brands Pages: 6 (2172 words) Published: March 20, 2013
Title: The 4P applied by the Coca- Cola Company.

1.0 Company Overview
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage "Coca-Cola" as well as designing the trademarked, distinct script, still used today.

Picture 1: Dr. John S. Pemberton

Prior to his death in 1888, just two years after creating what was to become the world's number 1 selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system. 2.0 Product Description

Coca- Cola Company comes out with plenty of product variations from the years it is invented until now. The most popular product is the original version of Coca- Cola, this is the key products for Coca-Cola company. Besides that there is plenty others product developed by Coca-Cola Company based on the demand, here is the top Coca-Cola products sell all around the world: Name| Launched| Discontinued| Notes| Picture|

Coca-Cola| 1886| Present| The original version of Coca-Cola.| | Caffeine-Free Coca-Cola| 1983| Present| The caffeine free version of Coca-Cola.| | Coca-Cola Cherry| 1985| Present| Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006.| | New Coke/"Coca-Cola II"| 1985| 2002| Was still available in Yap and American Samoa| | Coca-Cola with Lemon| 2001| 2005| Available in:Australia, American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, Réunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West Bank-Gaza.| | Coca-Cola Vanilla| 2002; 2007| Present| Available in: Austria, Australia, China, Finland, Germany, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States. It was reintroduced in June 2007 by popular demand.| | Coca-Cola with Lime| 2005| Present| Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States.| | Coca-Cola Raspberry| 2006| Middle of 2007| Was replaced by Vanilla Coke in June 2007| | Coca-Cola Blāk| 2006| Beginning of 2008| Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania| | Coca-Cola Citra| 2006| Present| Only available in Bosnia and Herzegovina, New Zealand and Japan.| | Coca-Cola Orange| 2007| Present| Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold under the label Mezzo Mix. Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009.| |

Beside of products variation, every Coca-Cola products must come with...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Coca-Cola Company Essay
  • Globalisation and the Coca-Cola Company Essay
  • Coca Cola Branding Strategies Essay
  • Essay on Coca Cola Company Structure
  • Coca Cola Company Essay
  • Objectives of Coca Cola Company Essay
  • Coca-Cola Company Presentation Essay
  • Coca-Cola: Company Analysis Essay

Become a StudyMode Member

Sign Up - It's Free